Buyers asking AI for a Subaru dealer around Huntington Beach hear Sutherlin Subaru Huntington Beach in 1 of 6 answers.
10 things to fix, 2 of them costing the store buyers today. 7 fixed once in the first week, 3 worked every month.
- AI assistants leave the store out. We asked ChatGPT and Google Gemini 3 questions a Subaru shopper in Huntington Beach would ask. Sutherlin Subaru Huntington Beach was named in 1 of 6 answers. Instead they named McKenna Subaru and Irvine Subaru. evidence
- The homepage is heavy on a phone. On a phone the homepage is 12.0 MB and 228 requests. Most buyers are on a phone, on a mobile network, and Google measures this. evidence
- Asked what is on the lot right now, the assistants can't see the inventory. On the "in stock right now" questions the store was named 0 of 4 times. evidence
- AI quotes other sites about the store, not the store. When the assistants back up an answer with a link, they point to autotrader.com, subaruorangecoast.com and dealerrater.com and to the store's own website only 0 of 11 times. A dealer's site that AI doesn't quote is a dealer AI describes second-hand. evidence
- The store is off Google's first page for buying searches. For 6 of 10 searches a buyer makes, such as "new subaru for sale huntington beach, ca", "best subaru dealer near huntington beach, ca" and "used cars huntington beach, ca", the store is not in the top 10. Google's own AI answer shows on 2 of these searches and cites the store on 1. evidence
- Bing barely knows the store, and Bing is what ChatGPT reads. ChatGPT and Microsoft Copilot search through Bing. There the store is in the top 10 for 0 of 10 searches, and searching its own name puts the site outside the top 20. evidence
- Searching the store's name, someone else comes first. On Google, "Sutherlin Subaru Huntington Beach" shows the store's own site at #2, behind kbb.com. evidence
- The phone number on the site is not the one on Google. Engines match a business by name, address and phone. Two phones read as two businesses. evidence
- The Google Business Profile is incomplete. The profile is what Google Maps and the AI assistants read first. Today the Q&A section is empty. evidence
- No pages for the cities the store sells to. Buyers in the towns around Huntington Beach search with their own town's name. The site has no page for them. evidence
At a glance.
Green reads well for the store,
amber is mixed,
red is a gap. Every cell links to the evidence.
▲▼ against the check of 2026-09-09 18:40.
Full historyWhat changed since 2026-09-09 18:40
5 improved, 10 got worse,
4 unchanged. Compared with the previous finished check of this store
(0.78 $ of data).
| Metric | Before | Now | Change |
|---|
| Named by AI, % of answers | 67 | 17 | ▼ -50% |
| "In stock now" answers naming the store, % | 50 | 0 | ▼ -50% |
| Citations to own site, % of all | 11 | 0 | ▼ -11% |
| Keywords in Google top 10 | 8 | 4 | ▼ -4 |
| AI Overviews citing the store | 4 | 1 | ▼ -3 |
| Own site's rank for the dealership name | 1 | 2 | ▼ +1 |
| Reviews in the last 30 days | 15 | 12 | ▼ -3 |
| Mobile LCP, ms | 2100 | 2292 | ▼ +192 ms |
| Homepage LCP, ms | 884 | 2800 | ▼ +1916 ms |
| Homepage requests | 243 | 263 | ▼ +20 |
| Google reviews | 726 | 733 | ▲ +7 |
| Profile photos | 282 | 284 | ▲ +2 |
| Owner replies to newest reviews, % | 95 | 100 | ▲ +5% |
| Referring domains | 285 | 302 | ▲ +17 |
| Broken inbound links | 493 | 11 | ▲ -482 |
| Keyword that moved | Before | Now |
|---|
| best subaru dealer near huntington beach, ca | 2 | 30+ |
| certified pre owned subaru huntington beach, ca | 2 | 30+ |
| subaru dealer near me huntington beach, ca | 2 | 30+ |
| subaru suv for sale huntington beach, ca | 2 | 30+ |
| used cars huntington beach, ca | 28 | 30+ |
| subaru lease deals huntington beach, ca | 1 | 2 |
| Question where an assistant changed its mind | Assistant | Before | Now |
|---|
| I live in Huntington Beach, CA. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons. | Google Gemini | named | not named |
| Does any Subaru dealer near Huntington Beach, CA actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking? | ChatGPT | named | not named |
| Does any Subaru dealer near Huntington Beach, CA actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking? | Google Gemini | named | not named |
3 questions a real shopper would type, put to
ChatGPT 1/3, Google Gemini 0/3,
each with live web search on. Where the store was not named, the assistant recommended
competitors by name.
Verbatim answers below
The question that ends in a visit. An assistant can only answer it from
inventory pages it is able to read - the vehicle pages, their schema and the sitemap
checked in section 9.
Availability questions in the table below
The rest went to review aggregators, forums and competing dealerships. Those
pages, not the dealer's, are what the models read and repeat back to a buyer.
Full source count below
Top three at 24 of them, outside the first twenty at 0.
Grid below
Top three at 22 of them, outside the first twenty at 0.
Grid below
6 do not rank in the top 30 at all.
Google showed an AI Overview on 2 of these searches and cited this store on
1 of them.
Keyword table below
A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta.
Platform, hosting and the third-party stack below
Price 54048 USD,
availability InStock, VIN present,
mileage missing
One vehicle page read, section 9
4.5 stars from 733 reviews.
Reviewers talk about: leasing (28), great deal (18), professional team (10), free car washes (5), clean dealership (3).
Full profile below
Authority arriving at a dead end.
subaruorangecoast.com 0, irvinesubaru.com 1303
for comparison.
Competitor table below
1 · What the AI assistants tell a buyer
|
ChatGPT
1/3
named · gpt-5.6-sol
|
Google Gemini
0/3
named · gemini-3.5-flash
|
| Buyer question | ChatGPT | Google Gemini |
|---|
| I live in Huntington Beach, CA. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons. |
named | not named |
| Does any Subaru dealer near Huntington Beach, CA actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking? availability |
not named | not named |
| Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Huntington Beach, CA. Which dealers have one in stock right now? I want actual listings, not just dealer names. availability |
not named | not named |
"Named" means the dealership appears anywhere in the answer, including as a
runner-up. It is the loosest possible test and it is the one being reported.
Recommended instead
Subaru dealerships the assistants named in the answers where this store was absent.
| Dealership | Answers |
|---|
| McKenna Subaru | 1 |
| Irvine Subaru | 1 |
The answers, verbatim
Untouched excerpts - this is what a shopper sees. Showing
6 of 6 answers, questions the store lost first.
This store and competitors named instead are marked in the text.
Does any Subaru dealer near Huntington Beach, CA actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking?
ChatGPT · gpt-5.6-sol
not named
Best bet: Subaru Orange Coast in Santa Ana Their inventory was updated/crawled today, Friday, September 25, 2026, and shows several new 2026 Outbacks with 0–4 miles and no “in transit” label. That strongly suggests they’re physically at the dealership, though you should have a salesperson visually confirm before driving over. Call: (844) 312-8621 Address: 1350 Auto Mall Drive, Santa Ana Ask them to physically verify one of these VINs is on the ground and available for a test drive Saturday or Sunday: - Outback Premium — about $39,247 VIN ending 602062, listed with 0 miles - Outback Premium — about $39,642 VIN ending 591540, listed with 4 miles - Outback Premium — about $39,833 VIN ending 531787, listed with 4 miles - Outback Limited — about $43,776 - Outback Limited XT — about $47,487 - Outback Touring XT — about $50,100 - Outback Wilderness — about $51,146 Multiple Wilderness units appear available. They’re also advertising one Premium at $32,182, versus a stated MSRP of $36,892, in connection with a lease offer expiring September 30. Verify whether that discounted price applies to a normal purchase and whether dealer-installed accessories are mandatory. What to say on the phone > “I’m coming for a test drive this weekend. Can you physically locate VIN ending 602062 or 591540 and confirm it’s on your lot—not in transit, sold, or being used as a service loaner? Also, what is th
Sources the model used: subaruorangecoast.com, irvinesubaru.com
Google Gemini · gemini-3.5-flash
not named
Sources the model used: none returned
Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Huntington Beach, CA. Which dealers have one in stock right now? I want actual listings, not just dealer names.
ChatGPT · gpt-5.6-sol
not named
I found these actual used Subaru Outback listings meeting your limits—under $30,000 and under 60,000 miles—within roughly 25 miles of Huntington Beach: Dealer · Vehicle · Mileage · Listed price · Approx. distance Huntington Beach Hyundai · 2022 Outback Wilderness · 24,000 mi · $28,076 · 3 mi Newport Lexus · 2022 Outback Limited · 11,000 mi · $26,485 · 8 mi Subaru Orange Coast · CPO 2023 Outback Limited · 29,000 mi · $29,888 · 10 mi West Coast Toyota of Long Beach · 2024 Outback Limited · 32,000 mi · $29,165 · 12 mi Toyota of Anaheim · 2024 Outback Onyx Edition XT · 34,000 mi · $29,632 · 12 mi Irvine Subaru · CPO 2023 Outback Premium · 27,000 mi · $25,995 · 20 mi Irvine Subaru · CPO 2023 Outback Limited · 23,000 mi · $28,495 · 20 mi BMW of Downtown Los Angeles · 2022 Outback Wilderness · 32,000 mi · $29,751 · 25 mi Listing sources/details: - The Huntington Beach Hyundai Wilderness is displayed at $28,076 with 24,000 miles and no accidents reported. - Newport Lexus’ Limited is displayed at $26,485 with 11,000 miles and no accidents reported. The same results show Subaru Orange Coast’s CPO Limited at $29,888 with 29,000 miles and BMW Downtown LA’s Wilderness at $29,751 with 32,000 miles. - Toyota of Anaheim’s Onyx XT is displayed at $29,632 with 34,000 miles, while West Coast Toyota’s Limited is $29,165 with 32,000 miles. - Irvine Subaru’s two certified listings are shown at $25,9
Sources the model used: autotrader.com
Google Gemini · gemini-3.5-flash
not named
Sources the model used: none returned
I live in Huntington Beach, CA. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons.
Google Gemini · gemini-3.5-flash
not named
Sources the model used: none returned
ChatGPT · gpt-5.6-sol
named
Best Subaru dealers near Huntington Beach 1. Sutherlin Subaru of Huntington Beach — best overall - Local and especially convenient for future warranty service. - Strong current reviews: 4.8/5 on DealerRater and 4.7/5 from verified CARFAX customers. - CarEdge reports an $85 documentation fee and typically no mandatory add-ons, based on eight verified quotes. 2. Irvine Subaru, Lake Forest — best comparison quote - Roughly a 25–35-minute drive, depending on traffic. - Established operation with a large selection and a 4.7/5 DealerRater rating across 648 reviews. - Worth contacting because a competing written quote gives you leverage with Sutherlin. 3. Subaru Orange Coast, Santa Ana — best nearby alternative - About 11 miles from Huntington Beach, so it’s practical for cross-shopping. - Online shopper feedback highlights responsive communication, though the available sample is much smaller than for Sutherlin or Irvine. My recommendation: Start with Sutherlin, but email all three for an itemized out-the-door price on the exact same trim and color. Buy from Sutherlin if it matches the lowest legitimate quote within roughly $200–$300—local service convenience is worth that small difference. Reject quotes containing unwanted protection packages, alarms, paint coatings or other dealer add-ons.
Sources the model used: dealerrater.com, cargurus.com
2 · Who the machines actually read
Every source cited across the 6 AI answers, counted.
11 citations in total, 0 of them to sutherlinsubaruhb.com.
3 · Google: rankings and AI Overview
| Keyword | Position | AI Overview |
sutherlinsubaruhb.com | Who is ranking 1-3 |
|---|
| subaru dealer huntington beach, ca |
1 |
- |
- |
www.sutherlinsubaruhb.com, www.yelp.com, www.oceansubaruoc.com |
| subaru dealership huntington beach, ca |
1 |
- |
- |
www.sutherlinsubaruhb.com, www.yelp.com, www.oceansubaruoc.com |
| new subaru for sale huntington beach, ca |
30+ |
shown |
not cited |
www.cargurus.com, www.huntingtonbeachmazda.com, www.autotrader.com |
| subaru lease deals huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, www.edmunds.com, www.sutherlinsubaruhb.com |
| best subaru dealer near huntington beach, ca |
30+ |
- |
- |
|
| used cars huntington beach, ca |
30+ |
- |
- |
www.normreeveshuntingtonbeach.com, www.toyotaofhb.com, www.enterprisecarsales.com |
| subaru service huntington beach, ca |
4 |
- |
- |
www.sutherlinsubaruhb.com, www.sutherlinsubaruhb.com, www.yelp.com |
| certified pre owned subaru huntington beach, ca |
30+ |
- |
- |
|
| subaru dealer near me huntington beach, ca |
30+ |
- |
- |
|
| subaru suv for sale huntington beach, ca |
30+ |
- |
- |
|
The same keywords in Bing
ChatGPT search reads Bing's index, not Google's. A store that ranks in Google
and not in Bing is invisible to the assistant with the most users. For the dealership's own
name, Bing ranks this site outside the top 20. Searched from "Huntington Beach,California,United States".
| Keyword | Google | Bing | Bing top 3 |
|---|
| subaru dealer huntington beach, ca |
1 |
no auto results |
go.drugbank.com, en.wikipedia.org, medfinder.com |
| subaru dealership huntington beach, ca |
1 |
20+ |
subaru.com, subaru.com, en.wikipedia.org |
| new subaru for sale huntington beach, ca |
30+ |
no auto results |
reddit.com, reddit.com, zhihu.com |
| subaru lease deals huntington beach, ca |
2 |
20+ |
edmunds.com, edmunds.com, subaru.co.uk |
| best subaru dealer near huntington beach, ca |
30+ |
no auto results |
|
| used cars huntington beach, ca |
30+ |
no auto results |
ibisworld.com, script.ibisworld.com, hrcak.srce.hr |
| subaru service huntington beach, ca |
4 |
20+ |
subaru.com, subaru.com, en.wikipedia.org |
| certified pre owned subaru huntington beach, ca |
30+ |
no auto results |
certifieddispensary.com, certifiedcultivators.com, merriam-webster.com |
| subaru dealer near me huntington beach, ca |
30+ |
no auto results |
lonelyplanet.com, travelandleisure.com, going.com |
| subaru suv for sale huntington beach, ca |
30+ |
20+ |
quantrellsubaru.com, subaru.com, quantrellsubaru.com |
"No auto results": for 6 of these phrasings Bing returned no
automotive page at all - dictionaries, news, a retailer - which is Bing failing to read the query as
local, not a ranking. A signed-in user in Huntington Beach, CA may see a different page; nobody can verify
that from outside. Rows with a number are real positions.
4 · Map pack coverage across the metro
Google Maps queried from a 5x5 grid of points spanning roughly 22 km. Each cell
is this store's position in the local results for a searcher standing there.
1-3 4-10
11-20 not found
|
"subaru dealer"
| 2 |
1 |
2 |
3 |
3 |
| 1 |
1 |
1 |
2 |
2 |
| 3 |
1 |
1 |
1 |
2 |
| 1 |
1 |
1 |
1 |
4 |
| 1 |
1 |
1 |
1 |
1 |
visible at 25/25, top-3 at 24, average 1.6
|
"subaru service"
| 3 |
2 |
3 |
4 |
5 |
| 1 |
3 |
1 |
1 |
5 |
| 1 |
1 |
1 |
1 |
3 |
| 1 |
1 |
1 |
1 |
2 |
| 1 |
1 |
3 |
1 |
2 |
visible at 25/25, top-3 at 22, average 2.0
|
Who holds #1 where this store does not
| Dealership ranked #1 at that point | Cells |
|---|
| Subaru Orange Coast | 2 |
| Ocean Subaru of Fullerton | 1 |
| Ocean Subaru of Fullerton Service | 1 |
5 · The stores being recommended instead
| Dealership | Google rating | Reviews | Referring domains |
Backlinks | Broken inbound links |
|---|
| Sutherlin Subaru Huntington Beach this store |
4.5 | 733 |
302 | 1346 |
11 |
| Subaru Orange Coast | 4.8 | 1,457 |
159 | 225 |
0 |
| Frank's Irvine Subaru | 4.3 | 1,176 |
423 | 1507 |
1303 |
Review volume is the strongest signal an AI assistant can read about a
dealership, because it is the one it can verify from many sources.
6 · The Google Business Profile
The listing every map result, AI Overview and "near me" answer is built from.
Read directly from Google by listing id, so it is this store and no other.
| Item | Result | Detail |
|---|
| Claimed by the business | claimed |
Sutherlin Subaru Huntington Beach |
| Primary category | dealer |
Subaru dealer + Auto repair shop, Car dealer, Car finance and loan company, Car leasing service, Electric motor vehicle dealer, Motor vehicle dealer, Tire shop, Used car dealer, Used truck dealer |
| Opening hours listed | yes |
open 7 days a week |
| Photos | 284 |
logo set, cover set |
| Business description | 746 chars |
At Sutherlin Subaru Huntington Beach, we’re redefining the car buying experience with transparent pricing, exceptional customer service, and a strong commitment to the local community. As a family-owned Subaru dealership... |
| Attributes set (service options, offerings, payments, accessibility) | 20 |
has delivery, has in store shopping, has onsite services, has wheelchair accessible entrance, has wheelchair accessible parking, has wheelchair accessible restroom, has wheelchair accessible seating, has car wash, has oil change, has service repair, sells goods used, welcomes lgbtq ... |
| Questions & answers on the listing | 0 |
nobody has asked, and the store has seeded none - an empty slot the models could otherwise quote |
| Links on the listing | 1 |
menu |
| Rating | 4.5 / 5 |
733 reviews, 80 of them one or two stars |
Review velocity
The newest 40 of 733 reviews, read
directly from the listing. Lifetime totals impress nobody; the last 30 days do.
| Item | Value |
|---|
| Reviews in the last 30 days | 12 |
| Reviews in the last 90 days | 40 |
| Newest review | 1 days ago |
| Average rating of the newest 40 | 4.38 |
| Owner replied to | 100% |
| One- and two-star reviews left unanswered | 0 of 6 |
The same store, rated on different sites
Ratings Google showed on the first page for the dealership's name. An assistant
repeats the figure from whichever of these it happens to read.
| Site | Rating | Reviews |
|---|
| google.com | 4.5 | 733 |
| kbb.com | 4.6 | 728 |
| dealerrater.com | 4.8 | 571 |
| facebook.com | 4.1 | 44 |
What reviewers write about
Topics Google extracts from the review text, with the number of reviews behind
each. This is the vocabulary an assistant reuses when it describes the store.
| Topic | Reviews |
|---|
| leasing | 28 |
| great deal | 18 |
| professional team | 10 |
| free car washes | 5 |
| clean dealership | 3 |
| new ownership | 3 |
| hybrid car | 2 |
| no hassle | 2 |
| honest sales | 2 |
| respectful salesperson | 2 |
"People also search for" on this listing:
Ocean Subaru of Fullerton (4.5, 1732); Subaru Parts (4.5, 65); Subaru Orange Coast (4.8, 1455); Subaru Repair Huntington Beach (4.5, 2); Frank's Irvine Subaru (4.3, 1176).
7 · What Google shows for the dealership's own name
The page a buyer lands on right after an assistant names the store. Query:
"Sutherlin Subaru Huntington Beach". This site ranks
#2.
Google also showed: images, short videos, knowledge graph, third party reviews.
| # | Domain | What it is | Title |
|---|
| 1 | kbb.com |
review site |
Sutherlin Subaru Huntington Beach |
| 2 | sutherlinsubaruhb.com |
this store |
2026 Subaru Outback Wilderness |
| 3 | waze.com |
other |
Driving directions to Sutherlin Subaru Huntington Beach ... |
| 5 | sutherlinsubaruhb.com |
this store |
2026 Subaru Forester Wilderness |
| 6 | iseecars.com |
review site |
Sutherlin Subaru of Huntington Beach in ... |
| 7 | maps.apple.com |
maps / directory |
Sutherlin Subaru Huntington Beach |
| 8 | sutherlinsubaruhb.com |
this store |
2026 Subaru ASCENT Limited 7-Passenger |
| 9 | mapquest.com |
maps / directory |
Sutherlin Subaru Huntington Beach |
| 11 | dealerrater.com |
review site |
Sutherlin Subaru Huntington Beach |
| 12 | facebook.com |
social |
Sutherlin Subaru Huntington Beach |
| 13 | business.greaterirvinechamber.com |
other |
Sutherlin Subaru Huntington Beach |
| 14 | linkedin.com |
social |
Brett Sutherlin's Post |
| 15 | autosuccessonline.com |
other |
Sutherlin Acquires McKenna Subaru Huntington Beach |
| 16 | sutherlinsubaruhb.com |
this store |
2019 Ford F-250SD Lariat Huntington Beach CA |
| 17 | dealerrater.com |
review site |
Sutherlin Subaru Huntington Beach Employees |
"People also ask" next to the name:
What happened to McKenna Subaru? · Is Subaru an expensive car?
Apple Maps listing on the first page: yes -
Siri and Apple Intelligence answer from Apple Maps, not Google.
Third-party review pages ranking for the name are what the assistants cite when
the dealer's own site says nothing quotable. They are also where the rating an AI repeats
comes from.
8 · Who built the site, and what runs on it
| Item | Finding | Evidence |
|---|
| Platform | DealerOn - DealerOn
(built on Drupal)
high |
dealeron, dlron.us, cdn.dealeron.com, dealeron |
| What that means for access | A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta. |
| Hosting | AS54113 Fastly, Inc., St. Louis, US |
199.232.68.247, CNAME www.dealeronsite.com |
| CDN / WAF in front | Fastly |
server: nginx, ASP.NET |
| Homepage weight | 12.7 MB over 263 requests |
129 requests to 41 third-party hosts |
Third-party stack on the homepage
| Category | Found |
|---|
| Analytics & pixels | Google Tag Manager, Google Analytics 4, Meta Pixel, Microsoft Clarity, Google Ads / DoubleClick, Call tracking |
| Inventory media & feeds | DealerOn media |
| Video | YouTube, Vimeo |
| Consent & accessibility | OneTrust, Cookiebot, accessiBe |
| Front-end libraries | jQuery, Bootstrap, Font Awesome, Google Fonts, Modernizr, Vue, Slick / Swiper slider |
Recognised from script hosts and page source. Every chat widget, digital
retailing tool and pixel is a request a buyer's browser makes before the first car shows.
9 · What the site gives a machine to work with
Measured on sutherlinsubaruhb.com from the homepage (desktop and phone), one inventory search page, one vehicle
page, the service page, up to three city pages and the three public files any crawler may request.
The dealership's site was not crawled - 8 requests in total.
Homepage
| Check | Result | Detail |
|---|
| Title names the brand and the city |
both |
Subaru Dealership in Huntington Beach, CA | Sutherlin Subaru Huntington Beach |
| AutoDealer / LocalBusiness schema on the homepage |
yes | AutoDealer, PostalAddress, GeoCoordinates, Brand, OpeningHoursSpecification, AutoRepair, AutoBodyShop, WebSite |
| AutoDealer schema completeness |
8 of 9 |
missing: areaServed |
| Phone on the page matches the Google listing |
different |
listing: +1714-861-2000 |
| Review and rating markup on the homepage |
no |
none found |
| FAQ markup - the format AI answers quote most readily |
no | not present on the homepage |
| llms.txt published and well-formed | no |
1669 bytes |
| AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot) |
not restricted |
none of them are named - the default applies |
| Homepage words of indexable copy | 2382 |
title 77 chars, meta description 146 chars |
| Homepage load, one cold desktop run |
2800 ms |
TTFB 135 ms, LCP 2800 ms, CLS 0.115, 263 requests, 12.7 MB |
| Images on the homepage missing alt text | 1 |
of 111 images |
The homepage on a phone
| Check | Result | Detail |
|---|
| Homepage paint on a phone (LCP) |
2292 ms |
Google's bar for LCP is 2,500 ms. TTFB 2 ms, CLS 0.007, 228 requests, 12.0 MB |
| Page fits the screen (no sideways scroll) |
fits |
iPhone viewport, 390 px wide |
| Words of copy served to the phone | 2354 |
desktop served 2382 |
City landing pages
0 "for sale in {city}" style pages linked from the homepage,
0 read. The test is whether they say anything a buyer in that city would
not get from the homepage: same text with the city name swapped is what Google treats as doorway pages.
| Check | Result | Detail |
|---|
| Spanish version of the site |
none |
0 Spanish links on the homepage, hreflang none, page lang "en" |
Inventory - the pages an "in stock" answer depends on
| Check | Result | Detail |
|---|
| Inventory search page reachable from the homepage |
HTTP 200 |
https://www.sutherlinsubaruhb.com/new-inventory |
| Vehicles listed on that page (links to vehicle pages) |
9 |
New Subaru Huntington Beach, CA | Sutherlin Subaru Huntington Beach |
| Inventory page indexable |
indexable |
robots meta: index,follow,noydir,noodp; schema: BreadcrumbList, ListItem, Product, Review, Rating |
| One vehicle page read |
HTTP 200 |
https://www.sutherlinsubaruhb.com/new-Huntington+Beach-2026-Subaru-ASCENT-Touring+7+Passenger-4S4WMAKD8T3400570 |
| Vehicle / Car schema on the vehicle page |
yes |
BuyAction, EngineSpecification, Offer, Organization, Product, UnitPriceSpecification, Vehicle |
| Offer with price and availability |
complete |
price 54048 USD, availability InStock, condition NewCondition |
| VIN, mileage, year, model in the markup |
3 of 4 |
VIN yes, mileage no, year 2026, Subaru ASCENT |
| Vehicle page indexable |
indexable |
robots meta: index,follow,noydir,noodp |
| Vehicle page title | 112 chars |
2026 Subaru ASCENT Touring 7-Passenger Huntington Beach CA | Sutherlin Subaru Huntington Beach 4S4WMAKD8T3400570 |
| Vehicle pages in the XML sitemap |
344 |
539 URLs in sitemap.xml, newest lastmod 2026-09-24 |
| Service page linked from the homepage |
HTTP 200 |
https://www.sutherlinsubaruhb.com/schedule-service; schema: AutoDealer, PostalAddress, GeoCoordinates, Brand |
A buyer asks an assistant "who has one in stock". The assistant can only say so
if it can reach the inventory page, open a vehicle page, and read price and availability
from it in a form it trusts. Each row above is one link in that chain.
10 · With the dealer's own data connected DEMO
Demo data. The numbers in this section are illustrative, for a sample store - not this dealership.
Nothing below was measured for Sutherlin Subaru Huntington Beach. Once the store's Google Analytics, Search
Console, Google Ads and server logs are connected, these blocks show the real figures next to
the check above, last 28 days vs the 28 before.
Google Analytics 4 demo
| Metric | Value | Change |
|---|
| Organic sessions | 6,420 | +7% |
| Sessions referred by AI assistants | 184 | +61% |
| from chatgpt.com | 121 | +74% |
| from gemini.google.com | 39 | +30% |
| from perplexity.ai | 24 | +41% |
| Vehicle page views (organic) | 9,870 | +4% |
| Leads: forms + calls + chats (organic) | 212 | +12% |
| Leads from AI-referred sessions | 19 | +90% |
| Lead rate, AI-referred vs all organic | 10.3% vs 3.3% | |
| Top organic landing pages | Sessions | Lead rate |
|---|
| / | 2,310 | 3.1% |
| /new-inventory/ | 1,480 | 4.2% |
| /used-inventory/ | 1,120 | 3.9% |
| /service/ | 640 | 2.4% |
| /new/2026-honda-cr-v-hybrid-sport-l-… | 310 | 6.8% |
Search Console demo
| Metric | Value | Change |
|---|
| Clicks | 8,910 | +5% |
| Impressions | 402,000 | +11% |
| Average CTR | 2.2% | -0.1 pt |
| Average position | 9.4 | +0.6 |
| Non-brand share of clicks | 38% | +3 pt |
| Vehicle pages indexed | 612 of 655 | |
| Query | Clicks | Impressions | CTR | Position |
|---|
| honda dealer irvine | 1,240 | 38,100 | 3.3% | 2.1 |
| norm reeves honda | 1,010 | 6,300 | 16.0% | 1.0 |
| honda cr-v for sale near me | 220 | 24,500 | 0.9% | 8.7 |
| used honda civic irvine | 180 | 9,900 | 1.8% | 5.4 |
| honda service irvine | 160 | 7,200 | 2.2% | 4.9 |
| 2026 honda pilot in stock | 45 | 5,100 | 0.9% | 11.2 |
| Pages seen a lot, clicked rarely | Impressions | CTR | Position | Why |
|---|
| /new/honda-cr-v/ | 31,000 | 0.7% | 6.8 | title has no price / stock words |
| /used-inventory/ | 18,400 | 1.1% | 7.9 | generic title, no city |
| /specials/ | 9,200 | 0.8% | 9.3 | expired offers still indexed |
Google Ads demo
| Metric | Value | Change |
|---|
| Spend | $14,200 | +2% |
| Clicks | 5,860 | -3% |
| Leads (conversions) | 241 | +6% |
| Cost per lead | $58.9 | -4% |
| Brand campaign share of spend | 22% | |
| Search terms also ranking #1-3 organically | 17 terms, $1,940 | |
| Campaign | Spend | Clicks | Leads | Cost / lead |
|---|
| Search - Brand | $3,100 | 2,040 | 96 | $32 |
| Search - New CR-V / Pilot | $5,400 | 1,910 | 78 | $69 |
| Search - Used | $3,200 | 1,220 | 41 | $78 |
| PMax - Inventory | $2,500 | 690 | 26 | $96 |
The line to watch is paid search terms the site already ranks #1-3 for organically:
that spend can move to the terms where it does not.
Server logs: who crawls the site demo
| Crawler | Hits | Vehicle pages fetched | Last visit |
|---|
| Googlebot | 41,200 | 612 | 4 h ago |
| Bingbot (feeds ChatGPT search) | 9,800 | 540 | 6 h ago |
| GPTBot | 1,340 | 388 | 1 d ago |
| OAI-SearchBot | 610 | 290 | 3 h ago |
| ClaudeBot | 420 | 150 | 2 d ago |
| PerplexityBot | 380 | 210 | 9 h ago |
| Google-Extended | 0 | 0 | never |
| Crawl problems | Count |
|---|
| Vehicle pages returning 404 to bots (sold cars, no redirect) | 94 |
| Bot hits on /search?... parameter URLs | 6,300 |
| Bot hits answered in more than 2 s | 8% |
| AI bots blocked by the WAF (403) | 0 |
Logs are the only place an AI crawler's visit is visible at all - GA4 never sees a
bot. Whether GPTBot fetched the vehicle pages this week is what decides if a "who has one in
stock" answer can name the store.
AI visibility to sold cars, one line demo
| Step | Value |
|---|
| Named by AI assistants (this check) | 11 of 18 answers |
| AI-referred sessions (GA4) | 184 |
| Vehicle pages viewed in those sessions | 612 |
| Leads from those sessions | 19 |
| Sold to those leads (CRM match) | 4 |
What connecting takes
| Source | Access |
|---|
| Google Analytics 4 | add our Google account as Viewer on the property - 2 minutes |
| Search Console | add the same account as a Full user on the property |
| Google Ads | link the account under our manager account (read-only) |
| Server logs | the platform vendor forwards access logs, or a CDN log export |
| CRM / DMS | lead export with source and sold flag, weekly CSV is enough |
Method: ChatGPT (gpt-5.6-sol), Google Gemini (gemini-3.5-flash)
with live web search, US locale. Google desktop SERP with AI Overview loaded, depth 30. Google Maps
local finder from 25 coordinate points per keyword. Business Profile read by listing id. Backlinks
from a live index. One Chrome render each of the homepage, an inventory page, a vehicle page and
the service page. Nothing here is modelled or scored.
DealerCheck