Buyers asking AI for a Subaru dealer around Huntington Beach hear Sutherlin Subaru Huntington Beach in 4 of 6 answers.
9 things to fix, 1 of them costing the store buyers today. 7 fixed once in the first week, 2 worked every month.
- The homepage is heavy on a phone. On a phone the homepage is 10.5 MB and 212 requests. Most buyers are on a phone, on a mobile network, and Google measures this. evidence
- AI assistants name the store only some of the time. We asked ChatGPT and Google Gemini 3 questions a Subaru shopper in Huntington Beach would ask. Sutherlin Subaru Huntington Beach was named in 4 of 6 answers. evidence
- Asked what is on the lot right now, the assistants can't see the inventory. On the "in stock right now" questions the store was named 2 of 4 times. evidence
- AI quotes other sites about the store, not the store. When the assistants back up an answer with a link, they point to subaruorangecoast.com, timmonssubaru.com and cars.com and to the store's own website only 9 of 85 times. A dealer's site that AI doesn't quote is a dealer AI describes second-hand. evidence
- Bing barely knows the store, and Bing is what ChatGPT reads. ChatGPT and Microsoft Copilot search through Bing. There the store is in the top 10 for 0 of 10 searches, and searching its own name puts the site outside the top 20. evidence
- The phone number on the site is not the one on Google. Engines match a business by name, address and phone. Two phones read as two businesses. evidence
- Not on Apple Maps in the results. Every iPhone opens Apple Maps by default; the store's Apple listing did not show for its name. evidence
- The Google Business Profile is incomplete. The profile is what Google Maps and the AI assistants read first. Today the Q&A section is empty. evidence
- No pages for the cities the store sells to. Buyers in the towns around Huntington Beach search with their own town's name. The site has no page for them. evidence
At a glance.
Green reads well for the store,
amber is mixed,
red is a gap. Every cell links to the evidence.
▲▼ against the check of 2026-09-02 02:12.
Full historyWhat changed since 2026-09-02 02:12
4 improved, 9 got worse,
6 unchanged. Compared with the previous finished check of this store
(0.56 $ of data).
| Metric | Before | Now | Change |
|---|
| Named by AI, % of answers | 83 | 67 | ▼ -16% |
| "In stock now" answers naming the store, % | 75 | 50 | ▼ -25% |
| Citations to own site, % of all | 49 | 11 | ▼ -38% |
| Keywords in Google top 10 | 9 | 8 | ▼ -1 |
| AI Overviews citing the store | 5 | 4 | ▼ -1 |
| Keywords in Bing top 10 | 1 | 0 | ▼ -1 |
| Reviews in the last 30 days | 29 | 15 | ▼ -14 |
| Referring domains | 291 | 285 | ▼ -6 |
| Homepage LCP, ms | 516 | 884 | ▼ +368 ms |
| Google reviews | 725 | 726 | ▲ +1 |
| Mobile LCP, ms | 2472 | 2100 | ▲ -372 ms |
| Broken inbound links | 549 | 493 | ▲ -56 |
| Homepage requests | 266 | 243 | ▲ -23 |
| Keyword that moved | Before | Now |
|---|
| new subaru for sale huntington beach, ca | 2 | 30+ |
| subaru lease deals huntington beach, ca | 5 | 1 |
| used cars huntington beach, ca | 30+ | 28 |
| Question where an assistant changed its mind | Assistant | Before | Now |
|---|
| Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Huntington Beach, CA. Which dealers have one in stock right now? I want actual listings, not just dealer names. | Google Gemini | named | not named |
3 questions a real shopper would type, put to
ChatGPT 2/3, Google Gemini 2/3,
each with live web search on. Where the store was not named, the assistant recommended
competitors by name.
Verbatim answers below
The question that ends in a visit. An assistant can only answer it from
inventory pages it is able to read - the vehicle pages, their schema and the sitemap
checked in section 9.
Availability questions in the table below
The rest went to review aggregators, forums and competing dealerships. Those
pages, not the dealer's, are what the models read and repeat back to a buyer.
Full source count below
Top three at 25 of them, outside the first twenty at 0.
Grid below
Top three at 22 of them, outside the first twenty at 0.
Grid below
1 do not rank in the top 30 at all.
Google showed an AI Overview on 4 of these searches and cited this store on
4 of them.
Keyword table below
A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta.
Platform, hosting and the third-party stack below
Price 54048 USD,
availability InStock, VIN present,
mileage missing
One vehicle page read, section 9
4.5 stars from 726 reviews.
Reviewers talk about: leasing (28), great deal (18), no pressure sales (17), professional team (11), free car washes (5).
Full profile below
Authority arriving at a dead end.
subaruorangecoast.com 0, irvinesubaru.com 1334
for comparison.
Competitor table below
1 · What the AI assistants tell a buyer
|
ChatGPT
2/3
named · gpt-5.6-sol
|
Google Gemini
2/3
named · gemini-3.5-flash
|
| Buyer question | ChatGPT | Google Gemini |
|---|
| I live in Huntington Beach, CA. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons. |
named | named |
| Does any Subaru dealer near Huntington Beach, CA actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking? availability |
named | named |
| Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Huntington Beach, CA. Which dealers have one in stock right now? I want actual listings, not just dealer names. availability |
not named | not named |
"Named" means the dealership appears anywhere in the answer, including as a
runner-up. It is the loosest possible test and it is the one being reported.
The answers, verbatim
Untouched excerpts - this is what a shopper sees. Showing
6 of 6 answers, questions the store lost first.
This store and competitors named instead are marked in the text.
Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Huntington Beach, CA. Which dealers have one in stock right now? I want actual listings, not just dealer names.
ChatGPT · gpt-5.6-sol
not named
I found these specific used Subaru Outback listings under $30,000 and 60,000 miles in the latest accessible inventory results near Huntington Beach. Inventory and pricing can change quickly, so confirm availability and the out-the-door price before driving over. Dealer / location · Actual vehicle · Price · Mileage · VIN California Motors Direct — Santa Ana · 2020 Subaru Outback Limited AWD, Crystal White Pearl · $22,999 · 39,504 mi · `4S4BTALC5L3167271` Auto Republic Orange — Orange · 2023 Subaru Outback Premium AWD, gray · $24,994 · 22,669 mi · `4S4BTACC9P3171328` CarMax Buena Park — Buena Park · 2017 Subaru Outback 3.6R Limited, silver · $21,998 · 51,082 mi · `4S4BSENC1H3360743` Mission Viejo Kia — Mission Viejo · 2023 Subaru Outback Premium AWD, Crystal White Pearl · $25,359 · 27,135 mi · `4S4BTACC4P3200945` Land Rover Anaheim Hills — Anaheim · 2020 Subaru Outback Limited AWD, Magnetite Gray · $24,650 · 16,174 mi · `4S4BTANC4L3242376` CarMax Torrance — Torrance · 2019 Subaru Outback 2.5i Premium, brown · $21,998 · 51,605 mi · `4S4BSAHC6K3348549` CarMax LAX — Inglewood · 2022 Subaru Outback Limited, white · $25,998 · 41,708 mi · `4S4BTANC5N3184586` New PBB Auto — El Monte · 2025 Subaru Outback Premium AWD, green · $29,899 · 19,826 mi · `4S4BTACC4S3176557` Best nearby candidates: the 2020 Limited at California Motors Direct, the 2023 Premium at Auto Republic Orange, and the 20
Sources the model used: cars.com
Google Gemini · gemini-3.5-flash
not named
Here are three specific, verified used Subaru Outback listings currently in stock at dealerships very close to Huntington Beach, CA. All three of these vehicles fit your requirements of being priced under $30,000 and having under 60,000 miles: 1. 2022 Subaru Outback Premium * Dealership: CarMax Costa Mesa (approx. 5–7 miles from Huntington Beach) * Price: $25,998 * Mileage: 14,997 miles * Color: Blue Exterior / Gray Interior * Key Features: One owner, heated front seats, Apple CarPlay & Android Auto, blind-spot monitoring, backup camera, and lane-keep assist. * VIN: `4S4BTADC4N3144114` * Stock Number: `29047970` 2. Certified Pre-Owned 2024 Subaru Outback Limited * Dealership: Subaru Orange Coast (located in Santa Ana, approx. 12 miles from Huntington Beach) * Price: $28,073 * Mileage: 30,336 miles * Color: Ice Silver Metallic Exterior / Gray Interior * Key Features: Subaru Certified Pre-Owned (comes with a 7-year/100,000-mile powertrain warranty), power moonroof, heated steering wheel, built-in navigation, perforated leather-trimmed heated seats, and premium Harman Kardon sound. * VIN: `4S4BTANC4R3111599` * Stock Number: `41511A` 3. Certified Pre-Owned 2025 Subaru Outback Premium * Dealership: Subaru Orange Coast (located in Santa Ana, approx. 12 miles from Huntington Beach) * Price: $29,973 * Mileage: 7,755 miles * Color: Crystal White Pearl Exterior / Gray Interior * Key Feat
Sources the model used: carfax.com, truecar.com, carmax.com, edmunds.com, subaruorangecoast.com, cars.com, cargurus.com
I live in Huntington Beach, CA. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons.
ChatGPT · gpt-5.6-sol
named
Best Subaru dealers near Huntington Beach 1. Sutherlin Subaru of Huntington Beach — best overall - Very convenient for future warranty work and service. - Strong 4.8/5 DealerRater score from 571 reviews and an “A” transparency grade based on recent out-the-door quotes, with no typical dealer add-ons reported. - My first choice, assuming its written price is competitive. 2. Timmons Subaru, Long Beach — best comparison quote - Recent pricing data gives it a 97/100 transparency score, citing reasonable fees and uncommon add-ons. - Roughly a 25–40-minute drive depending on traffic. - Reviews are more mixed than Sutherlin’s, so scrutinize the paperwork and service promises. 3. Subaru Orange Coast, Santa Ana — useful third bid - Approximately 11 miles from Huntington Beach and has positive shopper feedback, although the available review sample is small. - Worth contacting if it has your exact color/trim or will beat the other dealers. Recommendation: Email all three for an itemized out-the-door price on the same VIN or configuration. Give Sutherlin the opportunity to match the lowest clean quote; buying locally is valuable when the difference is only a few hundred dollars. Reject mandatory protection packages, alarms, paint treatments, and market adjustments.
Sources the model used: dealerrater.com, caredge.com, edmunds.com, cargurus.com
Google Gemini · gemini-3.5-flash
named
If you live in Huntington Beach, you are in a great spot with highly-rated Subaru dealerships nearby. Here is a ranked list of the best Subaru dealerships to buy a new car from, based on proximity, transparent pricing, and local customer satisfaction. 1. Sutherlin Subaru of Huntington Beach (Grade: A) * Location: 18801 Beach Blvd, Huntington Beach, CA (Right in your backyard) * Why it’s 1: * Ultra-Local Convenience: You won't even have to leave town. * No-Nonsense Pricing: Formerly known as *McKenna Subaru*, the dealership was acquired by Sutherlin. According to consumer transparency audits by CarEdge, they earned a perfect 100/100 Grade A transparency score. They do not sneak in hidden dealer add-ons (like mandatory ceramic coatings or theft trackers), and their out-of-the-door quotes almost perfectly match their advertised online prices. * Massive Selection & Upgrades: Under its new ownership, they have significantly expanded their on-site inventory of new and pre-owned Subarus, alongside offering massive upgrades to their service center. 2. Frank’s Irvine Subaru * Location: 23663 Rockfield Blvd, Lake Forest, CA (~20-25 minutes away) * Why it’s 2: * Beloved by OC Locals: If you ask around Orange County car forums, Frank's is consistently recommended as the most painless dealership to buy from. They are highly praised for a low-pressure sales environment and friendly staff. *
Sources the model used: dealerrater.com, dealershipguy.com, caredge.com, irvinesubaru.com, reddit.com, carfax.com, oceansubaruoc.com, subaruorangecoast.com
Does any Subaru dealer near Huntington Beach, CA actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking?
ChatGPT · gpt-5.6-sol
named
Best bet: Sutherlin Subaru Huntington Beach Yes—its inventory strongly indicates multiple new 2026 Outbacks are already on the lot rather than merely in transit. A current third-party inventory feed lists Outbacks that have been in dealer stock for hundreds of days, and the dealer’s listings include VINs, stock numbers, pricing, and vehicle photos. That is much stronger evidence of physical inventory than a generic “in transit” listing. Still, only the dealer can confirm that a specific vehicle hasn’t just sold or been loaned out. Call: Sutherlin Subaru Huntington Beach — Sales: 714-861-2000 Address: 18801 Beach Blvd., Huntington Beach, CA 92648. Rough asking prices found - 2026 Outback Premium: approximately $35,183, versus a listed suggested retail price of $37,478; VIN ending 530933, stock Y530933. - Other Outbacks showing in current inventory data are roughly $39,700–$47,900 depending on trim and equipment. - 2026 Outback Touring XT: approximately $50,799, MSRP about $50,629; VIN ending 533976. Its listing includes 28 photos, another good indication it has reached the dealership. Prices appear to be before tax, registration and approximately $122 in listed document/electronic-filing fees; discounts may also have residency or financing qualifications. What to say when you call > “I want to test-drive a new Outback this weekend, September 12 or 13. Can you physically confirm
Sources the model used: caredge.com, sutherlinsubaruhb.com, cars.com
Google Gemini · gemini-3.5-flash
named
Yes! You can definitely test drive a new Subaru Outback this weekend. There are two major Subaru dealerships in and immediately around Huntington Beach that currently have new 2026 Subaru Outbacks physically in stock on their lots (not "in transit"): Option 1: Sutherlin Subaru Huntington Beach (Local) This is Huntington Beach's dedicated Subaru dealership, located right on Beach Blvd. * The Stock: They currently have multiple brand new 2026 Subaru Outbacks on-site, including: * 2026 Outback Premium (Crystal Black Silica / Gray interior) * 2026 Outback Wilderness (Crystal Black Silica / rugged off-road trim) * 2026 Outback Touring XT (Magnetite Gray Metallic / upscale trim) * What they are asking: Prices generally range from $34,000 to $50,000 depending on the trim level (Premium vs. Touring XT). Sutherlin is highly rated on CarEdge for having transparent pricing, typically sticking to the advertised price without surprise markups or heavy dealer add-ons. * Who to call: * Phone: (877) 712-7910 or (714) 861-2000 * Address: 18801 Beach Blvd, Huntington Beach, CA 92648 Option 2: Timmons Subaru (About 15–20 minutes away in Long Beach) If you want to compare deals or looking for a wider selection of colors/trims, Timmons Subaru is just a short drive up the coast and has a healthy inventory. * The Stock: They have several 2026 Subaru Outbacks on the ground ready for a test drive today
Sources the model used: cars.com, timmonssubaru.com, youtube.com, sutherlinsubaruhb.com, caredge.com
2 · Who the machines actually read
Every source cited across the 6 AI answers, counted.
85 citations in total, 9 of them to sutherlinsubaruhb.com.
3 · Google: rankings and AI Overview
| Keyword | Position | AI Overview |
sutherlinsubaruhb.com | Who is ranking 1-3 |
|---|
| subaru dealer huntington beach, ca |
1 |
- |
- |
www.sutherlinsubaruhb.com, www.yelp.com, www.surfcityusa.com |
| subaru dealership huntington beach, ca |
1 |
- |
- |
www.sutherlinsubaruhb.com, www.yelp.com, www.oceansubaruoc.com |
| new subaru for sale huntington beach, ca |
30+ |
- |
- |
|
| subaru lease deals huntington beach, ca |
1 |
- |
- |
www.sutherlinsubaruhb.com, www.edmunds.com, www.sutherlinsubaruhb.com |
| best subaru dealer near huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, www.yelp.com, caredge.com |
| used cars huntington beach, ca |
28 |
- |
- |
www.toyotaofhb.com, www.normreeveshuntingtonbeach.com, www.enterprisecarsales.com |
| subaru service huntington beach, ca |
4 |
- |
- |
www.sutherlinsubaruhb.com, www.yelp.com, www.hbautoandac.com |
| certified pre owned subaru huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, www.sutherlinsubaruhb.com, www.autotrader.com |
| subaru dealer near me huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, www.yelp.com, www.oceansubaruoc.com |
| subaru suv for sale huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, www.autotrader.com, www.yelp.com |
The same keywords in Bing
ChatGPT search reads Bing's index, not Google's. A store that ranks in Google
and not in Bing is invisible to the assistant with the most users. For the dealership's own
name, Bing ranks this site outside the top 20. Searched from "Huntington Beach,California,United States".
| Keyword | Google | Bing | Bing top 3 |
|---|
| subaru dealer huntington beach, ca |
1 |
no auto results |
freestepdodge.com, freestepdodge.com, freestepdodge.com |
| subaru dealership huntington beach, ca |
1 |
20+ |
subaru.com, subaru.com, subaruofontario.com |
| new subaru for sale huntington beach, ca |
30+ |
no auto results |
news.google.com, apnews.com, cnn.com |
| subaru lease deals huntington beach, ca |
1 |
no auto results |
stackoverflow.com, stackoverflow.com, stackoverflow.com |
| best subaru dealer near huntington beach, ca |
2 |
no auto results |
bestbuy.com, merriam-webster.com, dictionary.cambridge.org |
| used cars huntington beach, ca |
28 |
20+ |
autotrader.com, carfax.com, autotrader.com |
| subaru service huntington beach, ca |
4 |
20+ |
subaru.com, subaru.com, en.wikipedia.org |
| certified pre owned subaru huntington beach, ca |
2 |
no auto results |
dictionary.cambridge.org, merriam-webster.com, certifiedlabs.com |
| subaru dealer near me huntington beach, ca |
2 |
20+ |
subaru.com, subaru.com, en.wikipedia.org |
| subaru suv for sale huntington beach, ca |
2 |
20+ |
subaru.com, subaruabudhabi.com, subaru-uae.com |
"No auto results": for 5 of these phrasings Bing returned no
automotive page at all - dictionaries, news, a retailer - which is Bing failing to read the query as
local, not a ranking. A signed-in user in Huntington Beach, CA may see a different page; nobody can verify
that from outside. Rows with a number are real positions.
4 · Map pack coverage across the metro
Google Maps queried from a 5x5 grid of points spanning roughly 22 km. Each cell
is this store's position in the local results for a searcher standing there.
1-3 4-10
11-20 not found
|
"subaru dealer"
| 2 |
1 |
2 |
3 |
3 |
| 1 |
1 |
1 |
2 |
2 |
| 1 |
1 |
1 |
1 |
2 |
| 1 |
1 |
1 |
1 |
2 |
| 1 |
1 |
1 |
1 |
1 |
visible at 25/25, top-3 at 25, average 1.4
|
"subaru service"
| 3 |
2 |
4 |
5 |
6 |
| 1 |
1 |
1 |
1 |
3 |
| 1 |
1 |
1 |
1 |
3 |
| 1 |
1 |
1 |
1 |
3 |
| 1 |
1 |
1 |
1 |
2 |
visible at 25/25, top-3 at 22, average 1.9
|
Who holds #1 where this store does not
| Dealership ranked #1 at that point | Cells |
|---|
| Renner Racing Development | 1 |
| Ocean Subaru of Fullerton Service | 1 |
| Subaru Orange Coast | 1 |
5 · The stores being recommended instead
| Dealership | Google rating | Reviews | Referring domains |
Backlinks | Broken inbound links |
|---|
| Sutherlin Subaru Huntington Beach this store |
4.5 | 726 |
285 | 1257 |
493 |
| Subaru Orange Coast | 4.8 | 1,443 |
141 | 207 |
0 |
| Frank's Irvine Subaru | 4.3 | 1,169 |
403 | 1502 |
1334 |
Review volume is the strongest signal an AI assistant can read about a
dealership, because it is the one it can verify from many sources.
6 · The Google Business Profile
The listing every map result, AI Overview and "near me" answer is built from.
Read directly from Google by listing id, so it is this store and no other.
| Item | Result | Detail |
|---|
| Claimed by the business | claimed |
Sutherlin Subaru Huntington Beach |
| Primary category | dealer |
Subaru dealer + Auto repair shop, Car dealer, Car finance and loan company, Car leasing service, Electric motor vehicle dealer, Motor vehicle dealer, Tire shop, Used car dealer, Used truck dealer |
| Opening hours listed | yes |
open 7 days a week |
| Photos | 282 |
logo set, cover set |
| Business description | 746 chars |
At Sutherlin Subaru Huntington Beach, we’re redefining the car buying experience with transparent pricing, exceptional customer service, and a strong commitment to the local community. As a family-owned Subaru dealership... |
| Attributes set (service options, offerings, payments, accessibility) | 20 |
has delivery, has in store shopping, has onsite services, has wheelchair accessible entrance, has wheelchair accessible parking, has wheelchair accessible restroom, has wheelchair accessible seating, has car wash, has oil change, has service repair, sells goods used, welcomes lgbtq ... |
| Questions & answers on the listing | 0 |
nobody has asked, and the store has seeded none - an empty slot the models could otherwise quote |
| Links on the listing | 1 |
menu |
| Rating | 4.5 / 5 |
726 reviews, 79 of them one or two stars |
Review velocity
The newest 40 of 726 reviews, read
directly from the listing. Lifetime totals impress nobody; the last 30 days do.
| Item | Value |
|---|
| Reviews in the last 30 days | 15 |
| Reviews in the last 90 days | 40 |
| Newest review | 6 days ago |
| Average rating of the newest 40 | 4.42 |
| Owner replied to | 95% |
| One- and two-star reviews left unanswered | 0 of 5 |
The same store, rated on different sites
Ratings Google showed on the first page for the dealership's name. An assistant
repeats the figure from whichever of these it happens to read.
| Site | Rating | Reviews |
|---|
| google.com | 4.5 | 726 |
| carfax.com | 4.7 | 141 |
| facebook.com | 4.1 | 44 |
| kbb.com | 4.8 | 725 |
| cars.com | 4.8 | 590 |
What reviewers write about
Topics Google extracts from the review text, with the number of reviews behind
each. This is the vocabulary an assistant reuses when it describes the store.
| Topic | Reviews |
|---|
| leasing | 28 |
| great deal | 18 |
| no pressure sales | 17 |
| professional team | 11 |
| free car washes | 5 |
| clean dealership | 3 |
| new ownership | 3 |
| hybrid car | 2 |
| no hassle | 2 |
| honest sales | 2 |
"People also search for" on this listing:
Subaru Parts (4.5, 65); Subaru Orange Coast (4.8, 1440); Ocean Subaru of Fullerton (4.5, 1728); Frank's Irvine Subaru (4.3, 1169).
7 · What Google shows for the dealership's own name
The page a buyer lands on right after an assistant names the store. Query:
"Sutherlin Subaru Huntington Beach". This site ranks
#1.
Google also showed: related searches, knowledge graph.
| # | Domain | What it is | Title |
|---|
| 1 | sutherlinsubaruhb.com |
this store |
Sutherlin Subaru Of Huntington Beach – New & Used Cars |
| 2 | yelp.com |
review site |
Sutherlin Subaru Huntington Beach - Car Dealers |
| 4 | dealerrater.com |
review site |
Sutherlin Subaru Huntington Beach |
| 5 | capitalone.com |
other |
Sutherlin Subaru of Huntington Beach |
| 6 | aftermarketmatters.com |
other |
Sutherlin acquires McKenna Subaru, will double service ... |
| 7 | waze.com |
other |
Driving directions to Sutherlin Subaru Huntington Beach ... |
| 8 | instagram.com |
social |
Huntington Beach (@sutherlinsubaruhuntingtonbeach) |
| 10 | carfax.com |
review site |
Sutherlin Subaru - Dealership Huntington Beach, CA |
| 11 | caredge.com |
review site |
Sutherlin Subaru Huntington Beach Fees, Reviews & ... |
| 12 | mapquest.com |
maps / directory |
Sutherlin Subaru Huntington Beach |
| 13 | facebook.com |
social |
Sutherlin Subaru Huntington Beach |
| 14 | sutherlinsubaru.com |
other |
Sutherlin Subaru: New & Used Subaru Dealer In Kingston, TN |
| 15 | autobodynews.com |
other |
Sutherlin Automotive Group Acquires Southern California ... |
| 16 | kbb.com |
review site |
Sutherlin Subaru Huntington Beach |
| 17 | cars.com |
review site |
Sutherlin Subaru Huntington Beach |
"People also ask" next to the name:
What happened to McKenna Subaru? · Is Subaru a high-end brand? · Who is the Subaru dealer in Huntington Beach? · Is Subaru a German or Japanese car?
Apple Maps listing on the first page: not seen -
Siri and Apple Intelligence answer from Apple Maps, not Google.
Third-party review pages ranking for the name are what the assistants cite when
the dealer's own site says nothing quotable. They are also where the rating an AI repeats
comes from.
8 · Who built the site, and what runs on it
| Item | Finding | Evidence |
|---|
| Platform | DealerOn - DealerOn
(built on Drupal)
high |
dealeron, dlron.us, cdn.dealeron.com, dealeron |
| What that means for access | A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta. |
| Hosting | AS54113 Fastly, Inc., St. Louis, US |
199.232.68.247, CNAME www.dealeronsite.com |
| CDN / WAF in front | Fastly |
server: nginx, ASP.NET |
| Homepage weight | 11.2 MB over 243 requests |
132 requests to 41 third-party hosts |
Third-party stack on the homepage
| Category | Found |
|---|
| Analytics & pixels | Google Tag Manager, Google Analytics 4, Meta Pixel, Microsoft Clarity, Google Ads / DoubleClick, Call tracking |
| Inventory media & feeds | DealerOn media |
| Video | YouTube, Vimeo |
| Consent & accessibility | OneTrust, Cookiebot, accessiBe |
| Front-end libraries | jQuery, Bootstrap, Font Awesome, Google Fonts, Modernizr, Slick / Swiper slider |
Recognised from script hosts and page source. Every chat widget, digital
retailing tool and pixel is a request a buyer's browser makes before the first car shows.
9 · What the site gives a machine to work with
Measured on sutherlinsubaruhb.com from the homepage (desktop and phone), one inventory search page, one vehicle
page, the service page, up to three city pages and the three public files any crawler may request.
The dealership's site was not crawled - 8 requests in total.
Homepage
| Check | Result | Detail |
|---|
| Title names the brand and the city |
both |
Sutherlin Subaru Of Huntington Beach – New & Used Cars |
| AutoDealer / LocalBusiness schema on the homepage |
yes | AutoDealer, PostalAddress, GeoCoordinates, Brand, OpeningHoursSpecification, AutoRepair, AutoBodyShop, WebSite |
| AutoDealer schema completeness |
8 of 9 |
missing: areaServed |
| Phone on the page matches the Google listing |
different |
listing: +1714-861-2000 |
| Review and rating markup on the homepage |
no |
none found |
| FAQ markup - the format AI answers quote most readily |
no | not present on the homepage |
| llms.txt published and well-formed | no |
1645 bytes |
| AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot) |
not restricted |
none of them are named - the default applies |
| Homepage words of indexable copy | 2443 |
title 54 chars, meta description 136 chars |
| Homepage load, one cold desktop run |
884 ms |
TTFB 38 ms, LCP 884 ms, CLS 0.118, 243 requests, 11.2 MB |
| Images on the homepage missing alt text | 1 |
of 104 images |
The homepage on a phone
| Check | Result | Detail |
|---|
| Homepage paint on a phone (LCP) |
2100 ms |
Google's bar for LCP is 2,500 ms. TTFB 1 ms, CLS 0.309, 212 requests, 10.5 MB |
| Page fits the screen (no sideways scroll) |
fits |
iPhone viewport, 390 px wide |
| Words of copy served to the phone | 2330 |
desktop served 2443 |
City landing pages
0 "for sale in {city}" style pages linked from the homepage,
0 read. The test is whether they say anything a buyer in that city would
not get from the homepage: same text with the city name swapped is what Google treats as doorway pages.
| Check | Result | Detail |
|---|
| Spanish version of the site |
none |
0 Spanish links on the homepage, hreflang none, page lang "en" |
Inventory - the pages an "in stock" answer depends on
| Check | Result | Detail |
|---|
| Inventory search page reachable from the homepage |
HTTP 200 |
https://www.sutherlinsubaruhb.com/new-inventory |
| Vehicles listed on that page (links to vehicle pages) |
9 |
Browse New Subaru Cars For Sale In Huntington Beach, CA |
| Inventory page indexable |
indexable |
robots meta: index,follow,noydir,noodp; schema: BreadcrumbList, ListItem, Product, Review, Rating |
| One vehicle page read |
HTTP 200 |
https://www.sutherlinsubaruhb.com/new-Huntington+Beach-2026-Subaru-ASCENT-Touring+7+Passenger-4S4WMAKD8T3400570 |
| Vehicle / Car schema on the vehicle page |
yes |
BuyAction, EngineSpecification, Offer, Organization, Product, UnitPriceSpecification, Vehicle |
| Offer with price and availability |
complete |
price 54048 USD, availability InStock, condition NewCondition |
| VIN, mileage, year, model in the markup |
3 of 4 |
VIN yes, mileage no, year 2026, Subaru ASCENT |
| Vehicle page indexable |
indexable |
robots meta: index,follow,noydir,noodp |
| Vehicle page title | 112 chars |
2026 Subaru ASCENT Touring 7-Passenger Huntington Beach CA | Sutherlin Subaru Huntington Beach 4S4WMAKD8T3400570 |
| Vehicle pages in the XML sitemap |
296 |
480 URLs in sitemap.xml, newest lastmod 2026-09-09 |
| Service page linked from the homepage |
HTTP 200 |
https://www.sutherlinsubaruhb.com/schedule-service; schema: AutoDealer, PostalAddress, GeoCoordinates, Brand |
A buyer asks an assistant "who has one in stock". The assistant can only say so
if it can reach the inventory page, open a vehicle page, and read price and availability
from it in a form it trusts. Each row above is one link in that chain.
10 · With the dealer's own data connected DEMO
Demo data. The numbers in this section are illustrative, for a sample store - not this dealership.
Nothing below was measured for Sutherlin Subaru Huntington Beach. Once the store's Google Analytics, Search
Console, Google Ads and server logs are connected, these blocks show the real figures next to
the check above, last 28 days vs the 28 before.
Google Analytics 4 demo
| Metric | Value | Change |
|---|
| Organic sessions | 6,420 | +7% |
| Sessions referred by AI assistants | 184 | +61% |
| from chatgpt.com | 121 | +74% |
| from gemini.google.com | 39 | +30% |
| from perplexity.ai | 24 | +41% |
| Vehicle page views (organic) | 9,870 | +4% |
| Leads: forms + calls + chats (organic) | 212 | +12% |
| Leads from AI-referred sessions | 19 | +90% |
| Lead rate, AI-referred vs all organic | 10.3% vs 3.3% | |
| Top organic landing pages | Sessions | Lead rate |
|---|
| / | 2,310 | 3.1% |
| /new-inventory/ | 1,480 | 4.2% |
| /used-inventory/ | 1,120 | 3.9% |
| /service/ | 640 | 2.4% |
| /new/2026-honda-cr-v-hybrid-sport-l-… | 310 | 6.8% |
Search Console demo
| Metric | Value | Change |
|---|
| Clicks | 8,910 | +5% |
| Impressions | 402,000 | +11% |
| Average CTR | 2.2% | -0.1 pt |
| Average position | 9.4 | +0.6 |
| Non-brand share of clicks | 38% | +3 pt |
| Vehicle pages indexed | 612 of 655 | |
| Query | Clicks | Impressions | CTR | Position |
|---|
| honda dealer irvine | 1,240 | 38,100 | 3.3% | 2.1 |
| norm reeves honda | 1,010 | 6,300 | 16.0% | 1.0 |
| honda cr-v for sale near me | 220 | 24,500 | 0.9% | 8.7 |
| used honda civic irvine | 180 | 9,900 | 1.8% | 5.4 |
| honda service irvine | 160 | 7,200 | 2.2% | 4.9 |
| 2026 honda pilot in stock | 45 | 5,100 | 0.9% | 11.2 |
| Pages seen a lot, clicked rarely | Impressions | CTR | Position | Why |
|---|
| /new/honda-cr-v/ | 31,000 | 0.7% | 6.8 | title has no price / stock words |
| /used-inventory/ | 18,400 | 1.1% | 7.9 | generic title, no city |
| /specials/ | 9,200 | 0.8% | 9.3 | expired offers still indexed |
Google Ads demo
| Metric | Value | Change |
|---|
| Spend | $14,200 | +2% |
| Clicks | 5,860 | -3% |
| Leads (conversions) | 241 | +6% |
| Cost per lead | $58.9 | -4% |
| Brand campaign share of spend | 22% | |
| Search terms also ranking #1-3 organically | 17 terms, $1,940 | |
| Campaign | Spend | Clicks | Leads | Cost / lead |
|---|
| Search - Brand | $3,100 | 2,040 | 96 | $32 |
| Search - New CR-V / Pilot | $5,400 | 1,910 | 78 | $69 |
| Search - Used | $3,200 | 1,220 | 41 | $78 |
| PMax - Inventory | $2,500 | 690 | 26 | $96 |
The line to watch is paid search terms the site already ranks #1-3 for organically:
that spend can move to the terms where it does not.
Server logs: who crawls the site demo
| Crawler | Hits | Vehicle pages fetched | Last visit |
|---|
| Googlebot | 41,200 | 612 | 4 h ago |
| Bingbot (feeds ChatGPT search) | 9,800 | 540 | 6 h ago |
| GPTBot | 1,340 | 388 | 1 d ago |
| OAI-SearchBot | 610 | 290 | 3 h ago |
| ClaudeBot | 420 | 150 | 2 d ago |
| PerplexityBot | 380 | 210 | 9 h ago |
| Google-Extended | 0 | 0 | never |
| Crawl problems | Count |
|---|
| Vehicle pages returning 404 to bots (sold cars, no redirect) | 94 |
| Bot hits on /search?... parameter URLs | 6,300 |
| Bot hits answered in more than 2 s | 8% |
| AI bots blocked by the WAF (403) | 0 |
Logs are the only place an AI crawler's visit is visible at all - GA4 never sees a
bot. Whether GPTBot fetched the vehicle pages this week is what decides if a "who has one in
stock" answer can name the store.
AI visibility to sold cars, one line demo
| Step | Value |
|---|
| Named by AI assistants (this check) | 11 of 18 answers |
| AI-referred sessions (GA4) | 184 |
| Vehicle pages viewed in those sessions | 612 |
| Leads from those sessions | 19 |
| Sold to those leads (CRM match) | 4 |
What connecting takes
| Source | Access |
|---|
| Google Analytics 4 | add our Google account as Viewer on the property - 2 minutes |
| Search Console | add the same account as a Full user on the property |
| Google Ads | link the account under our manager account (read-only) |
| Server logs | the platform vendor forwards access logs, or a CDN log export |
| CRM / DMS | lead export with source and sold flag, weekly CSV is enough |
Method: ChatGPT (gpt-5.6-sol), Google Gemini (gemini-3.5-flash)
with live web search, US locale. Google desktop SERP with AI Overview loaded, depth 30. Google Maps
local finder from 25 coordinate points per keyword. Business Profile read by listing id. Backlinks
from a live index. One Chrome render each of the homepage, an inventory page, a vehicle page and
the service page. Nothing here is modelled or scored.
DealerCheck