The check in plain English, for the dealer principal. Print
In plain English Full report One-page figures History Download PowerPoint what is wrong, what we do, what changes - for the dealer principal
Internet Automotive Irvine BMW · 9881 Research Dr, Irvine, CA 92618 · checked 2026-09-01 02:55 UTC
Buyers asking AI for a BMW dealer around Irvine hear Irvine BMW in 16 of 18 answers.
3 things to fix. 3 fixed once in the first week, 0 worked every month.
Since the check of 2026-09-01 02:29: 2 improved, 0 got worse, 8 unchanged.
Better: Keywords in Google top 10: 8 to 9; AI Overviews citing the store: 5 to 6.

What is wrong

  1. AI quotes other sites about the store, not the store. When the assistants back up an answer with a link, they point to reddit.com, crevierbmw.com and edmunds.com and to the store's own website only 46 of 320 times. A dealer's site that AI doesn't quote is a dealer AI describes second-hand. see the evidence
  2. Vehicle pages don't carry the data engines read. Each car's page should state the price, whether it is on the lot and the VIN in the code Google and the assistants read. Today it is missing. see the evidence
  3. The homepage title does not say the city. The title is the first line Google shows and reads. It does not mention Irvine. see the evidence

What we do about it

First week, done once

What changes, and how you will see it

Every two weeks you get this page again, with the new figures next to these. Nothing is modelled: the same questions to the same assistants, the same map points, the same searches.

What we countToday
Citations to the store's own site46 of 320

What we need from the store

Already fine

Live data only, nothing modelled. Every sentence above is a figure from the full report: check.internetautomotive.com/result/d06a5197f12f
Dealer Check by Internet Automotive  -  live data only, nothing modelled
The dealership's website is not crawled: the homepage on desktop and phone, one inventory page, one vehicle page, the service page, up to three city pages and three public files - every request is listed in the check's own record.