Buyers asking AI for a Subaru dealer around Knoxville hear Sutherlin Subaru in 3 of 6 answers.
11 things to fix, 2 of them costing the store buyers today. 7 fixed once in the first week, 4 worked every month.
- Reviews go unanswered. The owner replied to 15% of the newest reviews and 2 one- and two-star reviews stand unanswered. Shoppers read the answers; so do the AI assistants. evidence
- The homepage is heavy on a phone. On a phone the homepage is 14.4 MB and 334 requests. Most buyers are on a phone, on a mobile network, and Google measures this. evidence
- AI assistants name the store only some of the time. We asked ChatGPT and Google Gemini 3 questions a Subaru shopper in Knoxville would ask. Sutherlin Subaru was named in 3 of 6 answers. Instead they named Grayson Subaru, Wallace Subaru and Grayson Hyundai Subaru. evidence
- Asked what is on the lot right now, the assistants can't see the inventory. On the "in stock right now" questions the store was named 1 of 4 times. evidence
- AI quotes other sites about the store, not the store. When the assistants back up an answer with a link, they point to cars.com, caredge.com and graysonsubaru.com and to the store's own website only 9 of 118 times. A dealer's site that AI doesn't quote is a dealer AI describes second-hand. evidence
- The store is off Google's first page for buying searches. For 4 of 10 searches a buyer makes, such as "subaru lease deals knoxville, tn", "used cars knoxville, tn" and "subaru dealer near me knoxville, tn", the store is not in the top 10. Google's own AI answer shows on 3 of these searches and cites the store on 1. evidence
- Bing barely knows the store, and Bing is what ChatGPT reads. ChatGPT and Microsoft Copilot search through Bing. There the store is in the top 10 for 0 of 10 searches, and searching its own name puts the site #1. evidence
- The phone number on the site is not the one on Google. Engines match a business by name, address and phone. Two phones read as two businesses. evidence
- The Google Business Profile is incomplete. The profile is what Google Maps and the AI assistants read first. Today the Q&A section is empty. evidence
- The homepage title does not say the city. The title is the first line Google shows and reads. It does not mention Knoxville. evidence
- No pages for the cities the store sells to. Buyers in the towns around Knoxville search with their own town's name. The site has no page for them. evidence
At a glance.
Green reads well for the store,
amber is mixed,
red is a gap. Every cell links to the evidence.
▲▼ against the check of 2026-09-02 02:12.
Full history
What changed since 2026-09-02 02:12
4 improved, 7 got worse,
9 unchanged. Compared with the previous finished check of this store
(0.8 $ of data).
The question set or the assistants differ between the two
checks, so the AI figures are compared as percentages, question by question only where the text matches.
| Metric | Before | Now | Change |
| Named by AI, % of answers | 100 | 50 | ▼ -50% |
| "In stock now" answers naming the store, % | 100 | 25 | ▼ -75% |
| Citations to own site, % of all | 12 | 8 | ▼ -4% |
| Keywords in Google top 10 | 8 | 6 | ▼ -2 |
| Mobile LCP, ms | 304 | 428 | ▼ +124 ms |
| Referring domains | 354 | 346 | ▼ -8 |
| Homepage LCP, ms | 576 | 880 | ▼ +304 ms |
| Google reviews | 2224 | 2228 | ▲ +4 |
| Profile photos | 254 | 256 | ▲ +2 |
| Own site's rank in Bing for the name | 4 | 1 | ▲ -3 |
| Homepage requests | 420 | 381 | ▲ -39 |
3 questions a real shopper would type, put to
ChatGPT 1/3, Google Gemini 2/3,
each with live web search on. Where the store was not named, the assistant recommended
competitors by name.
Verbatim answers below
The question that ends in a visit. An assistant can only answer it from
inventory pages it is able to read - the vehicle pages, their schema and the sitemap
checked in section 9.
Availability questions in the table below
The rest went to review aggregators, forums and competing dealerships. Those
pages, not the dealer's, are what the models read and repeat back to a buyer.
Full source count below
Top three at 25 of them, outside the first twenty at 0.
Grid below
Top three at 25 of them, outside the first twenty at 0.
Grid below
4 do not rank in the top 30 at all.
Google showed an AI Overview on 3 of these searches and cited this store on
1 of them.
Keyword table below
A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta.
Platform, hosting and the third-party stack below
Price 6994 USD,
availability InStock, VIN present,
mileage missing
One vehicle page read, section 9
4.8 stars from 2,228 reviews.
Reviewers talk about: no pressure sales (46), snacks (45), loaner car (29), tire rotation (25), clean waiting area (7).
Full profile below
Authority arriving at a dead end.
for comparison.
Competitor table below
1 · What the AI assistants tell a buyer
|
ChatGPT
1/3
named · gpt-5.6-sol
|
Google Gemini
2/3
named · gemini-3.5-flash
|
| Buyer question | ChatGPT | Google Gemini |
| I live in Knoxville, TN. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons. |
named | named |
| Does any Subaru dealer near Knoxville, TN actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking? availability |
not named | named |
| Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Knoxville, TN. Which dealers have one in stock right now? I want actual listings, not just dealer names. availability |
not named | not named |
"Named" means the dealership appears anywhere in the answer, including as a
runner-up. It is the loosest possible test and it is the one being reported.
Recommended instead
Subaru dealerships the assistants named in the answers where this store was absent.
| Dealership | Answers |
| Grayson Subaru | 2 |
| Wallace Subaru | 1 |
| Grayson Hyundai Subaru | 1 |
| Contact Grayson Subaru | 1 |
The answers, verbatim
Untouched excerpts - this is what a shopper sees. Showing
6 of 6 answers, questions the store lost first.
This store and competitors named instead are marked in the text.
Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Knoxville, TN. Which dealers have one in stock right now? I want actual listings, not just dealer names.
ChatGPT · gpt-5.6-sol
not named
As of September 11, 2026, I found these actual listings near Knoxville that meet your limits: Dealer · Vehicle · Price · Mileage · Notes Rusty Wallace Nissan · 2024 Subaru Outback Premium · $28,276 · about 37,000 mi. · Dealer fees listed as included; advertised as no accidents. Rocky Top Chrysler Jeep Dodge · 2019 Subaru Outback 2.5i Limited · $24,950 · about 31,000 mi. · Advertised as no accidents; approximately 18 miles from Knoxville. One borderline listing worth checking - Parkside Kia — 2022 Subaru Outback Limited — $24,887 — displayed as “60K miles.” Autotrader rounds the mileage, so it may be slightly below or above your 60,000-mile cutoff. Dealer fees are listed as included, and it’s advertised as no accidents. Inventory can disappear quickly, and aggregator pages sometimes lag dealer systems. Confirm the exact mileage, availability, and out-the-door price before driving over. The citation on each row opens the listing/search result containing that vehicle.
Sources the model used: autotrader.com
Google Gemini · gemini-3.5-flash
not named
These used Subaru Outback models are currently listed in stock at dealerships in the Knoxville, TN area, meeting your criteria of being under $30,000 and having under 60,000 miles: 1. 2024 Subaru Outback Premium * Dealer: Rusty Wallace Nissan * Price: $27,786 * Mileage: 37,686 miles * Details: * Color: Autumn Green Metallic exterior with an Ivory interior * Engine: 2.5L H4, All-Wheel Drive * Notable Features: Sunroof/moonroof, power liftgate, Apple CarPlay/Android Auto, heated seats, blind spot monitor, and adaptive cruise control. * Stock : R8258B 2. Certified 2024 Subaru Outback Limited * Dealer: Grayson Hyundai Subaru (Knoxville) * Price: $28,516 *(or $27,999 depending on listing partner fees)* * Mileage: 30,890 miles * Details: * Color: Crystal Black Silica exterior with a black interior * Engine: 2.5L 4-Cylinder, All-Wheel Drive * Notable Features: Subaru OEM Certified, leather seats, heated steering wheel, heated front/rear seats, Harman Kardon premium sound system, power liftgate, and navigation. * Stock : Contact Grayson Subaru / Grayson Hyundai 3. 2024 Subaru Outback Premium * Dealer: Grayson Subaru (Knoxville) * Price: Please call dealer to unlock / confirm (estimated below $26,000 based on trim and market value) * Mileage: 55,978 miles * Details: * Color: Crystal White Pearl exterior with a gray interior * Engine: 2.5L 4-Cylinder, All-Wheel Drive * Notable Features:
Sources the model used: autotrader.com, cars.com, carfax.com, capitalone.com, graysonbmw.com, graysonhyundai.com, miniofknoxville.com
Does any Subaru dealer near Knoxville, TN actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking?
ChatGPT · gpt-5.6-sol
not named
Best bet: Grayson Subaru in Knoxville Their current listings show several new Outbacks with actual vehicle photos and 7–10 miles, rather than stock images or an “in transit” label. That strongly suggests they’re physically on the lot, although you should have a salesperson confirm the specific VIN before leaving home. Grayson Subaru 8729 Kingston Pike, Knoxville Sales: (865) 693-4550 Examples currently listed: - 2026 Outback Premium, silver — VIN ending 470574 Asking about $36,960; MSRP $39,758 - 2026 Outback Limited, red — VIN ending 456842 Asking about $41,288; MSRP $44,366 - 2026 Outback Limited, green — VIN ending 463807 Asking about $41,561; MSRP $44,603 - Another 2026 Limited, green — VIN ending 456692 Asking about $41,663; MSRP $44,741 - Remaining 2025 Outbacks are listed from roughly $32,564 for a Base to $42,047 for a Limited. What to say when you call > “I’m looking at stock number/VIN ending 470574. Can someone physically verify that it is on your lot—not allocated, in transit, sold, or being used as a service loaner—and reserve a test-drive appointment for Saturday, September 12?” Also ask whether the advertised price includes conditional rebates, financing requirements, dealer accessories, or a documentation fee. My recommendation: Call Grayson first about the 2026 Premium at $36,960. It appears to be the least-expensive redesigned 2026 they have, and the listing s
Sources the model used: cars.com, wallacesubarujohnsoncity.com
Google Gemini · gemini-3.5-flash
named
Yes, you are in luck! There are currently new Subaru Outbacks physically sitting on dealer lots within a short drive of Knoxville, TN, ready for you to test drive this weekend. Because inventory moves quickly, you should call ahead to confirm the specific stock number before driving over. Here are the three best options near Knoxville, who you should call, and what they are asking: 1. Grayson Subaru (Knoxville, TN) This is your closest option, located right in Knoxville on Kingston Pike. They have new Outbacks on the lot. * Who to Call: (888) 586-1663 * Example Unit in Stock: A new 2026 Subaru Outback SUV (Stock 28225G). * What They Are Asking: Grayson's local lease promotions list the base MSRP of their Premium trims at $36,445. Be aware that Grayson is historically known for not sending final out-the-door prices via text or email, so you will need to call them directly or negotiate in person to get their final "on-the-lot" price. 2. Sutherlin Subaru (Kingston, TN) Located about 35–40 minutes west of Knoxville, Sutherlin has several new Outbacks on their lot. * Who to Call: (833) 823-0206 * Example Units in Stock: * A new 2026 Subaru Outback Premium (Stock Y567685) listed at $36,818. * A high-end new 2026 Subaru Outback Limited Wagon listed at $43,708. * Buying Tips for Sutherlin: Their dealer doc fee is exceptionally low for Tennessee at just $100. However, their initial quot
Sources the model used: graysonsubaru.com, carzing.com, cars.com, caredge.com, sutherlinsubaru.com, subarumotorsfinance.com, fredandersonsubaru.com, autotrader.com
I live in Knoxville, TN. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons.
ChatGPT · gpt-5.6-sol
named
Ranked recommendation 1. Sutherlin Subaru of Harriman (formerly Earl Duff Subaru) — Best overall - Roughly 40–50 minutes from Knoxville, but its stronger customer ratings and repeated praise for low-pressure sales make the drive worthwhile. - The Harriman location has about 4.7/5 across roughly 2,600 aggregated reviews, and Knoxville-area owners often prefer its service department over Grayson’s. 2. Grayson Subaru, Knoxville — Best for convenience and selection - The obvious choice if you want to shop and service locally. Sales feedback is generally positive: DealerRater shows 4.8/5, while CARFAX shows 4.5/5 from more than 2,100 verified reviews. - However, broader review sources and local discussions show more mixed experiences—particularly with service after the sale. My advice: Start with Harriman, then email Grayson the exact vehicle configuration and ask both for a written out-the-door price showing dealer fees, accessories and financing separately. Buy from whichever gives the cleaner quote without mandatory add-ons; warranty service can still be performed at Grayson.
Sources the model used: reviews.birdeye.com, dealerrater.com
Google Gemini · gemini-3.5-flash
named
If you live in Knoxville, Tennessee, and are looking to buy a new Subaru, you have access to a few major dealerships within an hour's drive. To get the best deal and the most comfortable buying experience, you should weigh local convenience against customer satisfaction and pricing transparency. This ranked list of the best Subaru dealerships for Knoxville residents outlines where to shop and why. 1. Crown Subaru (Chattanooga, TN) * Distance from Knoxville: ~1 hour 45 minutes (approx. 110 miles) * CarEdge Transparency Grade: A (98/100) * Average Doc Fee: $749 * Why it’s ranked 1: If you are willing to make a drive to secure a completely stress-free, honest buying experience, Crown Subaru is highly recommended. It ranks as one of the top-rated Subaru dealers in the entire state of Tennessee. * The Pros: Crown Subaru has a reputation for high transparency, meaning they generally do not force mandatory dealer add-ons (like paint protection, nitrogen tires, or security systems) that inflate your out-of-the-door price. Buyers consistently praise their straightforward sales process and lack of aggressive, high-pressure finance-office tactics. * The Cons: Their document fee is on the higher side ($749), and it is a nearly two-hour drive down I-75. 2. Sutherlin Subaru (Kingston, TN) * Distance from Knoxville: ~35–45 minutes (approx. 35 miles west) * CarEdge Transparency Grade: C (68/10
Sources the model used: caredge.com, dealerrater.com, performancebrokerageservices.com, sutherlinsubaru.com, cars.com, reddit.com, graysonsubaru.com, carfax.com, kbb.com
2 · Who the machines actually read
Every source cited across the 6 AI answers, counted.
118 citations in total, 9 of them to sutherlinsubaru.com.
fredandersonsubaru.com
10
subarumotorsfinance.com
2
wallacesubarujohnsoncity.com
1
performancebrokerageservices.com
1
3 · Google: rankings and AI Overview
| Keyword | Position | AI Overview |
sutherlinsubaru.com | Who is ranking 1-3 |
| subaru dealer knoxville, tn |
2 |
- |
- |
www.graysonsubaru.com, www.sutherlinsubaru.com, www.kbb.com |
| subaru dealership knoxville, tn |
2 |
- |
- |
www.graysonsubaru.com, www.sutherlinsubaru.com, www.kbb.com |
| new subaru for sale knoxville, tn |
5 |
- |
- |
www.graysonsubaru.com, www.sutherlinsubaru.com, www.graysonsubaru.com |
| subaru lease deals knoxville, tn |
30+ |
- |
- |
|
| best subaru dealer near knoxville, tn |
2 |
shown |
cited |
www.sutherlinsubaru.com, www.graysonsubaru.com, www.kbb.com |
| used cars knoxville, tn |
30+ |
- |
- |
www.rustywallacehonda.com, www.westknoxvillecjd.com, www.autotrader.com |
| subaru service knoxville, tn |
3 |
shown |
not cited |
www.graysonsubaru.com, www.sutherlinsubaru.com, www.reddit.com |
| certified pre owned subaru knoxville, tn |
7 |
shown |
not cited |
www.graysonsubaru.com, www.graysonsubaru.com, www.graysonsubaru.com |
| subaru dealer near me knoxville, tn |
30+ |
- |
- |
|
| subaru suv for sale knoxville, tn |
30+ |
- |
- |
|
The same keywords in Bing
ChatGPT search reads Bing's index, not Google's. A store that ranks in Google
and not in Bing is invisible to the assistant with the most users. For the dealership's own
name, Bing ranks this site #1. Searched from "Knoxville,Tennessee,United States".
| Keyword | Google | Bing | Bing top 3 |
| subaru dealer knoxville, tn |
2 |
20+ |
subaru.com, subaruofdecatur.com, subaru.com |
| subaru dealership knoxville, tn |
2 |
no auto results |
fr.shein.com, zalando.fr, shutterstock.com |
| new subaru for sale knoxville, tn |
5 |
no auto results |
news.google.com, cnn.com, nytimes.com |
| subaru lease deals knoxville, tn |
30+ |
20+ |
subaru.com, camelbacksubaru.com, subarusuperstore.com |
| best subaru dealer near knoxville, tn |
2 |
no auto results |
bestbuy.com, merriam-webster.com, dictionary.cambridge.org |
| used cars knoxville, tn |
30+ |
20+ |
secondhandbazaar.in, autotrader.com, autotrader.com |
| subaru service knoxville, tn |
3 |
20+ |
subaru.com, camelbacksubaru.com, subarusuperstore.com |
| certified pre owned subaru knoxville, tn |
7 |
no auto results |
merriam-webster.com, dictionary.cambridge.org, certifiedlabs.com |
| subaru dealer near me knoxville, tn |
30+ |
20+ |
subaru.es, subaru.com, subaru.com |
| subaru suv for sale knoxville, tn |
30+ |
20+ |
subaru.com, subaru.fr, en.wikipedia.org |
"No auto results": for 4 of these phrasings Bing returned no
automotive page at all - dictionaries, news, a retailer - which is Bing failing to read the query as
local, not a ranking. A signed-in user in Knoxville, TN may see a different page; nobody can verify
that from outside. Rows with a number are real positions.
4 · Map pack coverage across the metro
Google Maps queried from a 5x5 grid of points spanning roughly 22 km. Each cell
is this store's position in the local results for a searcher standing there.
1-3 4-10
11-20 not found
|
"subaru dealer"
| 1 |
1 |
1 |
1 |
2 |
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
visible at 25/25, top-3 at 25, average 1.0
|
"subaru service"
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
2 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
visible at 25/25, top-3 at 25, average 1.0
|
5 · The stores being recommended instead
| Dealership | Google rating | Reviews | Referring domains |
Backlinks | Broken inbound links |
| Sutherlin Subaru this store |
4.8 | 2,228 |
346 | 487 |
8 |
Review volume is the strongest signal an AI assistant can read about a
dealership, because it is the one it can verify from many sources.
6 · The Google Business Profile
The listing every map result, AI Overview and "near me" answer is built from.
Read directly from Google by listing id, so it is this store and no other.
| Item | Result | Detail |
| Claimed by the business | claimed |
Sutherlin Subaru |
| Primary category | dealer |
Subaru dealer + Auto body shop, Auto parts store, Car dealer, Car inspection station, Car leasing service, Car rental agency, Electric motor vehicle dealer, Used car dealer, Used truck dealer |
| Opening hours listed | yes |
open 6 days a week |
| Photos | 256 |
logo set, cover set |
| Business description | 685 chars |
Conveniently located at 531 Gallaher Road in Kingston, TN, Sutherlin Subaru is your trusted Subaru dealership proudly serving drivers across Kingston, Knoxville, Oak Ridge, and surrounding East Tennessee communities. As ... |
| Attributes set (service options, offerings, payments, accessibility) | 20 |
has delivery, has in store shopping, has onsite services, has wheelchair accessible entrance, has wheelchair accessible parking, has wheelchair accessible restroom, has wheelchair accessible seating, has car rental, has car wash, has oil change, has service repair, sells goods used ... |
| Questions & answers on the listing | 0 |
nobody has asked, and the store has seeded none - an empty slot the models could otherwise quote |
| Links on the listing | 1 |
menu |
| Rating | 4.8 / 5 |
2,228 reviews, 98 of them one or two stars |
Review velocity
The newest 40 of 2,228 reviews, read
directly from the listing. Lifetime totals impress nobody; the last 30 days do.
| Item | Value |
| Reviews in the last 30 days | 25 |
| Reviews in the last 90 days | 40 |
| Newest review | 0 days ago |
| Average rating of the newest 40 | 4.7 |
| Owner replied to | 15% |
| One- and two-star reviews left unanswered | 2 of 2 |
The same store, rated on different sites
Ratings Google showed on the first page for the dealership's name. An assistant
repeats the figure from whichever of these it happens to read.
| Site | Rating | Reviews |
| google.com | 4.8 | 2,228 |
| carfax.com | 4.8 | 809 |
| facebook.com | 4.7 | 166 |
| dealerrater.com | 4.4 | 69 |
| yelp.com | 4 | 722 |
| cars.com | 4.5 | 109 |
What reviewers write about
Topics Google extracts from the review text, with the number of reviews behind
each. This is the vocabulary an assistant reuses when it describes the store.
| Topic | Reviews |
| no pressure sales | 46 |
| snacks | 45 |
| loaner car | 29 |
| tire rotation | 25 |
| clean waiting area | 7 |
| no hidden fees | 6 |
| complimentary car wash | 5 |
| battery replacement | 5 |
| no appointment needed | 5 |
| car detailing | 5 |
"People also search for" on this listing:
Grayson Subaru (4.2, 1566); Subaru Service (4.4, 14); Subaru Parts (5, 1); Taylor Motor Company (5, 94); Duff Auto Sales (4.7, 28).
7 · What Google shows for the dealership's own name
The page a buyer lands on right after an assistant names the store. Query:
"Sutherlin Subaru". This site ranks
#1.
Google also showed: related searches, knowledge graph, third party reviews.
| # | Domain | What it is | Title |
| 1 | sutherlinsubaru.com |
this store |
Sutherlin Subaru: New & Used Subaru Dealer In Kingston, TN |
| 2 | sutherlinsubaruhb.com |
other |
Sutherlin Subaru Of Huntington Beach – New & Used Cars |
| 3 | yelp.com |
review site |
Sutherlin Subaru - Kingston, Tennessee |
| 4 | waze.com |
other |
Sutherlin Subaru - 531 Gallaher Rd, Kingston ... |
| 5 | caredge.com |
review site |
Sutherlin Subaru Fees, Reviews & Transparency Grade: C |
| 6 | linkedin.com |
social |
Sutherlin Subaru |
| 7 | autotrader.com |
review site |
Sutherlin Subaru in Kingston, TN | 18 Cars Available | Autotrader |
| 9 | carfax.com |
review site |
Sutherlin Subaru - Dealership Kingston, TN |
| 10 | facebook.com |
social |
Sutherlin Subaru | Kingston TN |
| 11 | dealerrater.com |
review site |
Sutherlin Subaru - Dealership Ratings |
| 12 | cargurus.com |
review site |
Sutherlin Subaru - Kingston, TN |
| 13 | maps.apple.com |
maps / directory |
Sutherlin Subaru - Kingston, TN |
| 14 | instagram.com |
social |
Sutherlin Subaru |
| 15 | yelp.com |
review site |
Sutherlin Subaru Huntington Beach - Car Dealers |
| 16 | cars.com |
review site |
Sutherlin Subaru - Kingston, TN |
Apple Maps listing on the first page: yes -
Siri and Apple Intelligence answer from Apple Maps, not Google.
Third-party review pages ranking for the name are what the assistants cite when
the dealer's own site says nothing quotable. They are also where the rating an AI repeats
comes from.
8 · Who built the site, and what runs on it
| Item | Finding | Evidence |
| Platform | DealerOn - DealerOn
(built on Drupal)
high |
dealeron, dlron.us, cdn.dealeron.com, dealeron |
| What that means for access | A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta. |
| Hosting | AS54113 Fastly, Inc., St. Louis, US |
199.232.68.247, CNAME www.dealeronsite.com |
| CDN / WAF in front | Fastly |
server: nginx, ASP.NET |
| Homepage weight | 15.5 MB over 381 requests |
266 requests to 73 third-party hosts |
Third-party stack on the homepage
| Category | Found |
| Analytics & pixels | Google Tag Manager, Google Analytics 4, Meta Pixel, Foureyes, Cox / Dealer.com analytics pixel, Shift Digital (OEM program), Adobe Analytics, Google Ads / DoubleClick, Microsoft Ads UET, Call tracking |
| Chat & messaging | CarNow |
| Trade-in & vehicle data | Accu-Trade, TradePending |
| Inventory media & feeds | DealerOn media |
| Video | YouTube, Vimeo |
| Consent & accessibility | accessiBe |
| Front-end libraries | jQuery, Bootstrap, Font Awesome, Google Fonts, Modernizr, Vue, Slick / Swiper slider |
Recognised from script hosts and page source. Every chat widget, digital
retailing tool and pixel is a request a buyer's browser makes before the first car shows.
9 · What the site gives a machine to work with
Measured on sutherlinsubaru.com from the homepage (desktop and phone), one inventory search page, one vehicle
page, the service page, up to three city pages and the three public files any crawler may request.
The dealership's site was not crawled - 8 requests in total.
Homepage
| Check | Result | Detail |
| Title names the brand and the city |
brand only |
Sutherlin Subaru: New & Used Subaru Dealer In Kingston, TN |
| AutoDealer / LocalBusiness schema on the homepage |
yes | AutoDealer, PostalAddress, GeoCoordinates, Brand, OpeningHoursSpecification, AutoRepair, AutoBodyShop, WebSite |
| AutoDealer schema completeness |
8 of 9 |
missing: areaServed |
| Phone on the page matches the Google listing |
different |
listing: +1833-823-0207 |
| Review and rating markup on the homepage |
no |
none found |
| FAQ markup - the format AI answers quote most readily |
no | not present on the homepage |
| llms.txt published and well-formed | no |
5119 bytes |
| AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot) |
not restricted |
none of them are named - the default applies |
| Homepage words of indexable copy | 2199 |
title 58 chars, meta description 190 chars |
| Homepage load, one cold desktop run |
880 ms |
TTFB 80 ms, LCP 880 ms, CLS 0.011, 381 requests, 15.5 MB |
| Images on the homepage missing alt text | 4 |
of 103 images |
The homepage on a phone
| Check | Result | Detail |
| Homepage paint on a phone (LCP) |
428 ms |
Google's bar for LCP is 2,500 ms. TTFB 2 ms, CLS 0, 334 requests, 14.4 MB |
| Page fits the screen (no sideways scroll) |
fits |
iPhone viewport, 390 px wide |
| Words of copy served to the phone | 2191 |
desktop served 2199 |
City landing pages
0 "for sale in {city}" style pages linked from the homepage,
0 read. The test is whether they say anything a buyer in that city would
not get from the homepage: same text with the city name swapped is what Google treats as doorway pages.
| Check | Result | Detail |
| Spanish version of the site |
present |
2 Spanish links on the homepage, hreflang none, page lang "en" |
Inventory - the pages an "in stock" answer depends on
| Check | Result | Detail |
| Inventory search page reachable from the homepage |
HTTP 200 |
https://www.sutherlinsubaru.com/vehicles-under-15k.html |
| Vehicles listed on that page (links to vehicle pages) |
5 |
Browse Used Subaru Cars Under $15K For Sale In Kingston, TN |
| Inventory page indexable |
indexable |
robots meta: index,follow,noydir,noodp; schema: ItemList, ListItem, AutoDealer, PostalAddress, GeoCoordinates |
| One vehicle page read |
HTTP 200 |
https://www.sutherlinsubaru.com/used-Kingston-2007-Subaru-Legacy-25i+Special+Edition-4S3BP616077303811 |
| Vehicle / Car schema on the vehicle page |
yes |
BuyAction, EngineSpecification, Offer, Organization, Product, UnitPriceSpecification, Vehicle |
| Offer with price and availability |
complete |
price 6994 USD, availability InStock, condition UsedCondition |
| VIN, mileage, year, model in the markup |
3 of 4 |
VIN yes, mileage no, year 2007, Subaru Legacy |
| Vehicle page indexable |
indexable |
robots meta: index,follow,noydir,noodp |
| Vehicle page title | 88 chars |
2007 Subaru Legacy 2.5i Special Edition Kingston TN | Sutherlin Subaru 4S3BP616077303811 |
| Vehicle pages in the XML sitemap |
267 |
501 URLs in sitemap.xml, newest lastmod 2026-09-11 |
| Service page linked from the homepage |
HTTP 200 |
https://www.sutherlinsubaru.com/schedule-service.html; schema: AutoDealer, PostalAddress, GeoCoordinates, Brand |
A buyer asks an assistant "who has one in stock". The assistant can only say so
if it can reach the inventory page, open a vehicle page, and read price and availability
from it in a form it trusts. Each row above is one link in that chain.
10 · With the dealer's own data connected DEMO
Demo data. The numbers in this section are illustrative, for a sample store - not this dealership.
Nothing below was measured for Sutherlin Subaru. Once the store's Google Analytics, Search
Console, Google Ads and server logs are connected, these blocks show the real figures next to
the check above, last 28 days vs the 28 before.
Google Analytics 4 demo
| Metric | Value | Change |
| Organic sessions | 6,420 | +7% |
| Sessions referred by AI assistants | 184 | +61% |
| from chatgpt.com | 121 | +74% |
| from gemini.google.com | 39 | +30% |
| from perplexity.ai | 24 | +41% |
| Vehicle page views (organic) | 9,870 | +4% |
| Leads: forms + calls + chats (organic) | 212 | +12% |
| Leads from AI-referred sessions | 19 | +90% |
| Lead rate, AI-referred vs all organic | 10.3% vs 3.3% | |
| Top organic landing pages | Sessions | Lead rate |
| / | 2,310 | 3.1% |
| /new-inventory/ | 1,480 | 4.2% |
| /used-inventory/ | 1,120 | 3.9% |
| /service/ | 640 | 2.4% |
| /new/2026-honda-cr-v-hybrid-sport-l-… | 310 | 6.8% |
Search Console demo
| Metric | Value | Change |
| Clicks | 8,910 | +5% |
| Impressions | 402,000 | +11% |
| Average CTR | 2.2% | -0.1 pt |
| Average position | 9.4 | +0.6 |
| Non-brand share of clicks | 38% | +3 pt |
| Vehicle pages indexed | 612 of 655 | |
| Query | Clicks | Impressions | CTR | Position |
| honda dealer irvine | 1,240 | 38,100 | 3.3% | 2.1 |
| norm reeves honda | 1,010 | 6,300 | 16.0% | 1.0 |
| honda cr-v for sale near me | 220 | 24,500 | 0.9% | 8.7 |
| used honda civic irvine | 180 | 9,900 | 1.8% | 5.4 |
| honda service irvine | 160 | 7,200 | 2.2% | 4.9 |
| 2026 honda pilot in stock | 45 | 5,100 | 0.9% | 11.2 |
| Pages seen a lot, clicked rarely | Impressions | CTR | Position | Why |
| /new/honda-cr-v/ | 31,000 | 0.7% | 6.8 | title has no price / stock words |
| /used-inventory/ | 18,400 | 1.1% | 7.9 | generic title, no city |
| /specials/ | 9,200 | 0.8% | 9.3 | expired offers still indexed |
Google Ads demo
| Metric | Value | Change |
| Spend | $14,200 | +2% |
| Clicks | 5,860 | -3% |
| Leads (conversions) | 241 | +6% |
| Cost per lead | $58.9 | -4% |
| Brand campaign share of spend | 22% | |
| Search terms also ranking #1-3 organically | 17 terms, $1,940 | |
| Campaign | Spend | Clicks | Leads | Cost / lead |
| Search - Brand | $3,100 | 2,040 | 96 | $32 |
| Search - New CR-V / Pilot | $5,400 | 1,910 | 78 | $69 |
| Search - Used | $3,200 | 1,220 | 41 | $78 |
| PMax - Inventory | $2,500 | 690 | 26 | $96 |
The line to watch is paid search terms the site already ranks #1-3 for organically:
that spend can move to the terms where it does not.
Server logs: who crawls the site demo
| Crawler | Hits | Vehicle pages fetched | Last visit |
| Googlebot | 41,200 | 612 | 4 h ago |
| Bingbot (feeds ChatGPT search) | 9,800 | 540 | 6 h ago |
| GPTBot | 1,340 | 388 | 1 d ago |
| OAI-SearchBot | 610 | 290 | 3 h ago |
| ClaudeBot | 420 | 150 | 2 d ago |
| PerplexityBot | 380 | 210 | 9 h ago |
| Google-Extended | 0 | 0 | never |
| Crawl problems | Count |
| Vehicle pages returning 404 to bots (sold cars, no redirect) | 94 |
| Bot hits on /search?... parameter URLs | 6,300 |
| Bot hits answered in more than 2 s | 8% |
| AI bots blocked by the WAF (403) | 0 |
Logs are the only place an AI crawler's visit is visible at all - GA4 never sees a
bot. Whether GPTBot fetched the vehicle pages this week is what decides if a "who has one in
stock" answer can name the store.
AI visibility to sold cars, one line demo
| Step | Value |
| Named by AI assistants (this check) | 11 of 18 answers |
| AI-referred sessions (GA4) | 184 |
| Vehicle pages viewed in those sessions | 612 |
| Leads from those sessions | 19 |
| Sold to those leads (CRM match) | 4 |
What connecting takes
| Source | Access |
| Google Analytics 4 | add our Google account as Viewer on the property - 2 minutes |
| Search Console | add the same account as a Full user on the property |
| Google Ads | link the account under our manager account (read-only) |
| Server logs | the platform vendor forwards access logs, or a CDN log export |
| CRM / DMS | lead export with source and sold flag, weekly CSV is enough |
Method: ChatGPT (gpt-5.6-sol), Google Gemini (gemini-3.5-flash)
with live web search, US locale. Google desktop SERP with AI Overview loaded, depth 30. Google Maps
local finder from 25 coordinate points per keyword. Business Profile read by listing id. Backlinks
from a live index. One Chrome render each of the homepage, an inventory page, a vehicle page and
the service page. Nothing here is modelled or scored.