Results for Sutherlin Subaru, 531 Gallaher Rd, Kingston, TN 37763  -  6 AI answers, 10 keywords and 50 map points (22.2 minutes, $0.80 of data, collected 2026-09-02 02:27 UTC)
In plain English Full report One-page figures History Download PowerPoint every answer, grid and source
Buyers asking AI for a Subaru dealer around Kingston hear Sutherlin Subaru in 6 of 6 answers.
7 things to fix, 2 of them costing the store buyers today. 5 fixed once in the first week, 2 worked every month.
  1. Reviews go unanswered. The owner replied to 15% of the newest reviews and 2 one- and two-star reviews stand unanswered. Shoppers read the answers; so do the AI assistants. evidence
  2. The homepage is heavy on a phone. On a phone the homepage is 15.7 MB and 400 requests. Most buyers are on a phone, on a mobile network, and Google measures this. evidence
  3. AI quotes other sites about the store, not the store. When the assistants back up an answer with a link, they point to capitalone.com, cars.com and graysonsubaru.com and to the store's own website only 10 of 80 times. A dealer's site that AI doesn't quote is a dealer AI describes second-hand. evidence
  4. Bing barely knows the store, and Bing is what ChatGPT reads. ChatGPT and Microsoft Copilot search through Bing. There the store is in the top 10 for 0 of 10 searches, and searching its own name puts the site #4. evidence
  5. The phone number on the site is not the one on Google. Engines match a business by name, address and phone. Two phones read as two businesses. evidence
  6. The Google Business Profile is incomplete. The profile is what Google Maps and the AI assistants read first. Today the Q&A section is empty. evidence
  7. No pages for the cities the store sells to. Buyers in the towns around Kingston search with their own town's name. The site has no page for them. evidence
What we do about it, and what will change - the plain-English page, ready to send to the dealer.
Jump to: AI answers · Sources · Google · Map pack · Competitors · Business Profile · Their name on Google · Platform · Their site · Connected data (demo)   |   New check · All checks
6/6Named by AI4/4"In stock now" answers10 of 80Citations to own site25/25Map pack "subaru dealer"25/25Map pack "subaru service"
8/10Keywords in top 101/1AI Overview cites store0/10Bing top 10 (ChatGPT's index)25Reviews in last 30 days304 msMobile LCP
DealerOnPlatformcompleteVehicle page schemano Q&ABusiness Profile4Site gaps found
At a glance. Green reads well for the store, amber is mixed, red is a gap. Every cell links to the evidence. Full history
3 questions a real shopper would type, put to ChatGPT 3/3, Google Gemini 3/3, each with live web search on. Where the store was not named, the assistant recommended competitors by name.
Verbatim answers below
The question that ends in a visit. An assistant can only answer it from inventory pages it is able to read - the vehicle pages, their schema and the sitemap checked in section 9.
Availability questions in the table below
The rest went to review aggregators, forums and competing dealerships. Those pages, not the dealer's, are what the models read and repeat back to a buyer.
Full source count below
Top three at 25 of them, outside the first twenty at 0.
Grid below
Top three at 25 of them, outside the first twenty at 0.
Grid below
2 do not rank in the top 30 at all. Google showed an AI Overview on 1 of these searches and cited this store on 1 of them.
Keyword table below
A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta.
Platform, hosting and the third-party stack below
Price 7103 USD, availability InStock, VIN present, mileage missing
One vehicle page read, section 9
4.8 stars from 2,224 reviews. Reviewers talk about: snacks (45), no pressure sales (45), loaner car (29), tire rotation (25), clean waiting area (7).
Full profile below
Authority arriving at a dead end. for comparison.
Competitor table below

1 · What the AI assistants tell a buyer

ChatGPT
3/3
named · gpt-5.6-sol
Google Gemini
3/3
named · gemini-3.5-flash
Buyer questionChatGPTGoogle Gemini
I live in Kingston, TN. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons. namednamed
Does any Subaru dealer near Kingston, TN actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking? availability namednamed
Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Kingston, TN. Which dealers have one in stock right now? I want actual listings, not just dealer names. availability namednamed
"Named" means the dealership appears anywhere in the answer, including as a runner-up. It is the loosest possible test and it is the one being reported.

The answers, verbatim

Untouched excerpts - this is what a shopper sees. Showing 6 of 6 answers, questions the store lost first. This store and competitors named instead are marked in the text.
I live in Kingston, TN. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons.
ChatGPT · gpt-5.6-sol named
Best Subaru dealers near Kingston, ranked 1. Sutherlin Subaru — Kingston - Best overall choice. It’s only a few miles away, has roughly 126 new Subarus listed, and earns strong ratings on KBB and CarGurus. Local owners also speak favorably about its service department. - Closest service department matters for warranty work and recalls. 2. Crown Subaru — Chattanooga - Best comparison-price option. It’s about 67 miles away but has a large new-car inventory. CarEdge gives it an A rating, reporting no mandatory add-ons in its sampled quotes, although its documentation fee was relatively high. - Worth contacting remotely to pressure-test Sutherlin’s price. 3. Grayson Subaru — Knoxville - Convenient backup, approximately 21 miles away, with enough volume to potentially locate a specific color or trim. - However, its aggregated rating is only 4.1/5, CarEdge grades it F, and local comments contain repeated service complaints. My recommendation: Buy from Sutherlin if its written out-the-door price is within about $500 of Crown’s. Email all three for an itemized quote on the identical model/trim, including dealer fees, accessories and financing conditions—then give Sutherlin one opportunity to match the best clean offer.
Sources the model used: cargurus.com, crownsubarutn.com, kbb.com, reviews.birdeye.com
Google Gemini · gemini-3.5-flash named
Living in Kingston, Tennessee, gives you a major advantage because one of the area’s most popular Subaru dealerships is located right in your backyard. Here is a ranked list of the best Subaru dealerships to buy a new car from, along with the pros and cons of each to help you make your decision. 1. Sutherlin Subaru (formerly Earl Duff Subaru) * Location: 531 Gallaher Rd, Kingston, TN (Right in town!) * Why it’s Ranked 1: For years, local Subaru owners in the Knoxville/Roane County area recommended traveling to Harriman to buy from *Earl Duff Subaru* due to their famously honest, low-pressure approach. Sutherlin Automotive Group acquired the dealership and relocated the operations to this newer, state-of-the-art facility in Kingston. * The Pros: * Unbeatable Convenience: It’s located right in Kingston, meaning zero travel time for purchase or future warranty services. * Low Doc Fees: Tennessee dealerships are known for having high dealer document fees (averaging around $676). CarEdge transaction data shows that Sutherlin frequently waives or charges $0 for their doc fee. * Solid Reputation: They carry a highly-rated "B" transparency grade on CarEdge and score an impressive 4.4+ stars across major review platforms like DealerRater and Cars.com. Local drivers still highly praise their service department for quick and honest communication. * The Cons: Watch out for "mandatory" pre-
Sources the model used: performancebrokerageservices.com, reddit.com, sutherlinsubaru.com, autotrader.com, caredge.com, dealerrater.com, cars.com, carfax.com, graysonauto.com, autonation.com
Does any Subaru dealer near Kingston, TN actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking?
ChatGPT · gpt-5.6-sol named
Best bet: Sutherlin Subaru in Kingston Their recently updated inventory shows at least two new 2026 Outbacks apparently physically in stock, rather than marked “in transit”: - Outback Touring XT — advertised around $46,950 - Outback Wilderness — advertised around $49,020 Both listings show discounts from roughly $50,600–$52,000 MSRP. Availability can change quickly, so treat these as strong leads rather than guaranteed until someone visually confirms the vehicle is on the lot. Call: 865-882-0113 Address: 531 Gallaher Road, Kingston, TN 37763 Saturday, September 5 hours: approximately 9 a.m.–5 p.m. Sunday: closed. Ask the salesperson: > “Can you physically confirm the 2026 Outback Touring XT and Wilderness are on your lot—not allocated or in transit—and available for a test drive Saturday? Also, is the advertised price available without conditional rebates?” Sutherlin’s site says its advertised pricing includes a $995 document-preparation fee, but excludes tax and government/title fees. Confirm that when calling. Backup: Grayson Subaru in Knoxville Call: 865-693-4550 Address: 8729 Kingston Pike, Knoxville Saturday hours: approximately 9 a.m.–6 p.m. Grayson advertises Outbacks, but the specific Premium listing I could verify was explicitly marked “In Transit,” so I would call Sutherlin first. Bottom line: Call Sutherlin Subaru first and request a visual, keys-in-hand confirmation
Sources the model used: kbb.com, cars.com, sutherlinsubaru.com, graysonsubaru.com
Google Gemini · gemini-3.5-flash named
Yes! You are in luck. You do not have to travel far at all to test drive a brand new Subaru Outback this weekend. Sutherlin Subaru is located right in Kingston, TN (at 531 Gallaher Rd), and they currently have new 2026 Subaru Outbacks physically sitting on their lot. Because dealerships constantly cycle inventory, the specific physical units currently sitting on Sutherlin's lot and what they are asking for them are detailed below, followed by details for a nearby backup option if you want to compare prices. Option 1: Right in Your Backyard (Kingston, TN) Sutherlin Subaru * Address: 531 Gallaher Rd, Kingston, TN 37763 * Phone: (865) 376-7423 * What they have on the lot right now: * 2026 Subaru Outback Premium: They have multiple physical Premium trims in stock (such as VIN ending in ...589305). * *Roughly what they are asking:* The Outback Premium trim has an MSRP starting around $33,000 to $35,000 depending on the specific package options added. * 2026 Subaru Outback Limited: For a step up in luxury, they have a "River Rock Pearl" Limited trim on the lot (VIN ending in ...524173). * *Roughly what they are asking:* Limited trims typically range between $39,000 and $41,000. * 2026 Subaru Outback Wilderness: If you want the rugged, lifted off-road trim, they have one ready to go (VIN ending in ...589160). * *Roughly what they are asking:* Wilderness trims are typically priced arou
Sources the model used: autotrader.com, sutherlinsubaru.com, edmunds.com, graysonsubaru.com, cars.com
Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Kingston, TN. Which dealers have one in stock right now? I want actual listings, not just dealer names.
ChatGPT · gpt-5.6-sol named
Matching listings near Kingston, TN I found these vehicles advertised as available as of September 2, 2026. All are under $30,000 and 60,000 miles: Vehicle · Price · Mileage · Dealer / Location · Stock / VIN 2024 Subaru Outback Limited · $29,295 · 30,510 mi · Sutherlin Subaru, Kingston · Stock S538376A; VIN 4S4BTANC6R3116304 2022 Subaru Outback Wilderness · $25,995 · 59,010 mi · Sutherlin Subaru, Kingston · Stock S764327A; VIN 4S4BTGUD1N3249642 2023 Subaru Outback Limited · $24,998 · 57,258 mi · CarMax Knoxville, Knoxville · Stock 27938958; VIN 4S4BTANC1P3194714; shown “Available today” 2018 Subaru Outback 2.5i Limited · $20,704 · 59,423 mi · Lexus of Knoxville, Knoxville, about 22 miles away · Stock 3712A; VIN 4S4BSANC7J3349163 Best options at a glance - Lowest mileage: 2024 Limited at Sutherlin Subaru — 30,510 miles. - Best value/newer combination: 2023 Limited at CarMax — $24,998. - Most capable trim: 2022 Wilderness at Sutherlin — $25,995. - Lowest price: 2018 Limited at Lexus of Knoxville — $20,704. Inventory can change or listings can remain online briefly after a sale. Before driving over, call and give the dealer the stock number or VIN above, and ask them to confirm the vehicle is physically on the lot and that the advertised price doesn’t exclude mandatory dealer fees.
Sources the model used: autostoday.com, cargurus.com, carmax.com, cars.com
Google Gemini · gemini-3.5-flash named
Here are actual used Subaru Outback listings currently in stock at dealerships near Kingston, TN, that meet your criteria of under $30,000 and under 60,000 miles: 1. 2023 Subaru Outback Limited * Dealer: Lenoir City Chrysler Dodge Jeep Ram *(approx. 14 miles from Kingston)* * Price: $26,000 (Originally listed at $27,710) * Mileage: 40,867 miles * Key Details: All-wheel drive, leather seating, 2.5L 4-Cylinder engine. 2. 2024 Subaru Outback Premium * Dealer: Grayson Hyundai *(8729 Kingston Pike, Knoxville, TN — approx. 25 miles from Kingston)* * Price: $27,911 * Mileage: 32,271 miles * Key Details: 2.5L 4-cylinder engine, CVT transmission, standard symmetrical AWD. 3. 2023 Subaru Outback Limited XT * Dealer: AutoNation Honda West Knoxville *(10117 Parkside Dr, Knoxville, TN — approx. 21 miles from Kingston)* * Price: $29,677 (AutoNation 1Price) * Mileage: 46,361 miles * Key Details: Upgrade turbocharged XT engine, premium Limited leather trim, all-wheel drive. * 💡 Local Inventory Note (Sutherlin Subaru in Kingston): If you want to stay directly in Kingston, Sutherlin Subaru (located on Gallaher Rd) is the local Subaru dealer. They have several newer pre-owned Outbacks in stock, but most of their lowest-mileage 2023/2024 options currently sit just above the 60,000-mile mark (such as a Certified 2023 Premium with 61,391 miles for $25,625, and a Certified 2023 Limited with 60,593 mi
Sources the model used: capitalone.com, warnerrobinscdjr.com, graysonhyundai.com, autonationhondawestknoxville.com, autotrader.com, carfax.com

2 · Who the machines actually read

Every source cited across the 6 AI answers, counted. 80 citations in total, 10 of them to sutherlinsubaru.com.
sutherlinsubaru.com
10
capitalone.com
10
cars.com
7
graysonsubaru.com
7
reddit.com
6
graysonhyundai.com
6
caredge.com
5
autotrader.com
4
carfax.com
4
kbb.com
3
autonationhondawestknoxville.com
3
cargurus.com
2
crownsubarutn.com
2
performancebrokerageservices.com
2
reviews.birdeye.com
1
autostoday.com
1

3 · Google: rankings and AI Overview

KeywordPositionAI Overview sutherlinsubaru.comWho is ranking 1-3
subaru dealer kingston, tn 1 - - www.sutherlinsubaru.com, www.graysonsubaru.com, www.carfax.com
subaru dealership kingston, tn 1 - - www.sutherlinsubaru.com, www.graysonsubaru.com, www.carfax.com
new subaru for sale kingston, tn 30+ - -
subaru lease deals kingston, tn 1 - - www.sutherlinsubaru.com, www.graysonsubaru.com, www.sutherlinsubaru.com
best subaru dealer near kingston, tn 2 shown cited www.sutherlinsubaru.com, www.graysonsubaru.com, caredge.com
used cars kingston, tn 1 - - www.sutherlinsubaru.com, tmckingston.com, www.crossvillesupercenter.com
subaru service kingston, tn 1 - - www.sutherlinsubaru.com, www.sutherlinsubaru.com, www.carfax.com
certified pre owned subaru kingston, tn 1 - - www.sutherlinsubaru.com, www.sutherlinsubaru.com, www.sutherlinsubaru.com
subaru dealer near me kingston, tn 30+ - -
subaru suv for sale kingston, tn 1 - - www.sutherlinsubaru.com, www.sutherlinsubaru.com, www.cars.com

The same keywords in Bing

ChatGPT search reads Bing's index, not Google's. A store that ranks in Google and not in Bing is invisible to the assistant with the most users. For the dealership's own name, Bing ranks this site #4. Searched from "Kingston,Tennessee,United States".
KeywordGoogleBingBing top 3
subaru dealer kingston, tn 1 20+ subaru.com, subaruorangecoast.com, subaruorangecoast.com
subaru dealership kingston, tn 1 20+ subaru.com, subaru.com, autotrader.com
new subaru for sale kingston, tn 30+ no auto results news.google.com, foxnews.com, cnn.com
subaru lease deals kingston, tn 1 20+ subaru.com, subarusuperstore.com, camelbacksubaru.com
best subaru dealer near kingston, tn 2 no auto results bestbuy.com, merriam-webster.com, dictionary.cambridge.org
used cars kingston, tn 1 20+ autotrader.com, autotrader.com, cargurus.com
subaru service kingston, tn 1 20+ subaru.com, atsubaru.net, faulknersubarueaston.com
certified pre owned subaru kingston, tn 1 no auto results certifiedlabs.com, merriam-webster.com, certifiedpayments.net
subaru dealer near me kingston, tn 30+ 20+ subaru.com, en.m.wikipedia.org, subaru.com
subaru suv for sale kingston, tn 1 20+ subaru.com, en.m.wikipedia.org, subaru.com
"No auto results": for 3 of these phrasings Bing returned no automotive page at all - dictionaries, news, a retailer - which is Bing failing to read the query as local, not a ranking. A signed-in user in Kingston, TN may see a different page; nobody can verify that from outside. Rows with a number are real positions.

4 · Map pack coverage across the metro

Google Maps queried from a 5x5 grid of points spanning roughly 22 km. Each cell is this store's position in the local results for a searcher standing there. 1-3 4-10 11-20 not found
"subaru dealer"
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
visible at 25/25, top-3 at 25, average 1.0
"subaru service"
1 2 2 2 2
2 1 2 1 1
2 2 2 2 2
2 2 2 2 2
2 2 2 2 2
visible at 25/25, top-3 at 25, average 1.8

5 · The stores being recommended instead

DealershipGoogle ratingReviewsReferring domains BacklinksBroken inbound links
Sutherlin Subaru this store 4.82,224 354492 8
Review volume is the strongest signal an AI assistant can read about a dealership, because it is the one it can verify from many sources.

6 · The Google Business Profile

The listing every map result, AI Overview and "near me" answer is built from. Read directly from Google by listing id, so it is this store and no other.
ItemResultDetail
Claimed by the businessclaimed Sutherlin Subaru
Primary categorydealer Subaru dealer + Auto body shop, Auto parts store, Car dealer, Car inspection station, Car leasing service, Car rental agency, Electric motor vehicle dealer, Used car dealer, Used truck dealer
Opening hours listedyes open 6 days a week
Photos254 logo set, cover set
Business description685 chars Conveniently located at 531 Gallaher Road in Kingston, TN, Sutherlin Subaru is your trusted Subaru dealership proudly serving drivers across Kingston, Knoxville, Oak Ridge, and surrounding East Tennessee communities. As ...
Attributes set (service options, offerings, payments, accessibility)20 has delivery, has in store shopping, has onsite services, has wheelchair accessible entrance, has wheelchair accessible parking, has wheelchair accessible restroom, has wheelchair accessible seating, has car rental, has car wash, has oil change, has service repair, sells goods used ...
Questions & answers on the listing0 nobody has asked, and the store has seeded none - an empty slot the models could otherwise quote
Links on the listing1 menu
Rating4.8 / 5 2,224 reviews, 98 of them one or two stars

Review velocity

The newest 40 of 2,224 reviews, read directly from the listing. Lifetime totals impress nobody; the last 30 days do.
ItemValue
Reviews in the last 30 days25
Reviews in the last 90 days40
Newest review0 days ago
Average rating of the newest 404.7
Owner replied to15%
One- and two-star reviews left unanswered2 of 2

The same store, rated on different sites

Ratings Google showed on the first page for the dealership's name. An assistant repeats the figure from whichever of these it happens to read.
SiteRatingReviews
google.com4.82,224
facebook.com4.7166
carfax.com4.8807
dealerrater.com4.469
cars.com4.5109

What reviewers write about

Topics Google extracts from the review text, with the number of reviews behind each. This is the vocabulary an assistant reuses when it describes the store.
TopicReviews
snacks45
no pressure sales45
loaner car29
tire rotation25
clean waiting area7
no hidden fees6
complimentary car wash5
battery replacement5
no appointment needed5
car detailing5
"People also search for" on this listing: Grayson Subaru (4.2, 1559); Subaru Service (4.4, 14); Subaru Parts (5, 1); Taylor Motor Company (5, 94); Duff Auto Sales (4.7, 27).

7 · What Google shows for the dealership's own name

The page a buyer lands on right after an assistant names the store. Query: "Sutherlin Subaru". This site ranks #1. Google also showed: related searches, knowledge graph.
#DomainWhat it isTitle
1sutherlinsubaru.com this store Sutherlin Subaru: New & Used Subaru Dealer In Kingston, TN
2sutherlinsubaruhb.com other Sutherlin Subaru Of Huntington Beach – New & Used Cars
4yelp.com review site Sutherlin Subaru - Kingston, Tennessee
5autotrader.com review site Sutherlin Subaru in Kingston, TN | 234 Cars Available
6yelp.com review site Sutherlin Subaru Huntington Beach - Car Dealers
7caredge.com review site Sutherlin Subaru Fees, Reviews & Transparency Grade: B
8cargurus.com review site Sutherlin Subaru - Kingston, TN
10facebook.com social Sutherlin Subaru | Kingston TN
11carfax.com review site Sutherlin Subaru - Dealership Kingston, TN
12instagram.com social Sutherlin Subaru
13dealerrater.com review site 69 Reviews of Sutherlin Subaru
14maps.apple.com maps / directory Sutherlin Subaru - Kingston, TN
15youtube.com social Sutherlin Subaru
16cars.com review site Sutherlin Subaru Cars for Sale
17mapquest.com maps / directory Sutherlin Subaru, 531 Gallaher Rd, Kingston, TN 37763, US
"People also ask" next to the name: What's the best month to buy a Subaru? · Is Sutherlin Subaru family owned? · What is Subaru's most sold car? · Will a Subaru last 300,000 miles?
Apple Maps listing on the first page: yes - Siri and Apple Intelligence answer from Apple Maps, not Google.
Third-party review pages ranking for the name are what the assistants cite when the dealer's own site says nothing quotable. They are also where the rating an AI repeats comes from.

8 · Who built the site, and what runs on it

ItemFindingEvidence
PlatformDealerOn - DealerOn (built on Drupal) high dealeron, dlron.us, cdn.dealeron.com, dealeron
What that means for accessA vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta.
HostingAS54113 Fastly, Inc., San Francisco, US 199.232.196.247, CNAME www.dealeronsite.com
CDN / WAF in frontFastly server: nginx
Homepage weight15.7 MB over 420 requests 279 requests to 73 third-party hosts

Third-party stack on the homepage

CategoryFound
Analytics & pixelsGoogle Tag Manager, Google Analytics 4, Meta Pixel, Foureyes, Cox / Dealer.com analytics pixel, Shift Digital (OEM program), Adobe Analytics, Google Ads / DoubleClick, Microsoft Ads UET, Call tracking
Chat & messagingCarNow
Digital retailing & financeRoadster (CDK)
Trade-in & vehicle dataTradePending
Inventory media & feedsDealerOn media
VideoYouTube, Vimeo
Consent & accessibilityaccessiBe
Front-end librariesjQuery, Bootstrap, Font Awesome, Google Fonts, Modernizr, Vue, Slick / Swiper slider
Recognised from script hosts and page source. Every chat widget, digital retailing tool and pixel is a request a buyer's browser makes before the first car shows.

9 · What the site gives a machine to work with

Measured on sutherlinsubaru.com from the homepage (desktop and phone), one inventory search page, one vehicle page, the service page, up to three city pages and the three public files any crawler may request. The dealership's site was not crawled - 8 requests in total.

Homepage

CheckResultDetail
Title names the brand and the city both Sutherlin Subaru: New & Used Subaru Dealer In Kingston, TN
AutoDealer / LocalBusiness schema on the homepage yesAutoDealer, PostalAddress, GeoCoordinates, Brand, OpeningHoursSpecification, AutoRepair, AutoBodyShop, WebSite
AutoDealer schema completeness 8 of 9 missing: areaServed
Phone on the page matches the Google listing different listing: +1833-823-0207
Review and rating markup on the homepage no none found
FAQ markup - the format AI answers quote most readily nonot present on the homepage
llms.txt published and well-formedno 5111 bytes
AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot) not restricted none of them are named - the default applies
Homepage words of indexable copy2199 title 58 chars, meta description 190 chars
Homepage load, one cold desktop run 576 ms TTFB 15 ms, LCP 576 ms, CLS 0.011, 420 requests, 15.7 MB
Images on the homepage missing alt text4 of 99 images

The homepage on a phone

CheckResultDetail
Homepage paint on a phone (LCP) 304 ms Google's bar for LCP is 2,500 ms. TTFB 5 ms, CLS 0, 400 requests, 15.7 MB
Page fits the screen (no sideways scroll) fits iPhone viewport, 390 px wide
Words of copy served to the phone2191 desktop served 2199

City landing pages

0 "for sale in {city}" style pages linked from the homepage, 0 read. The test is whether they say anything a buyer in that city would not get from the homepage: same text with the city name swapped is what Google treats as doorway pages.
CheckResultDetail
Spanish version of the site present 2 Spanish links on the homepage, hreflang none, page lang "en"

Inventory - the pages an "in stock" answer depends on

CheckResultDetail
Inventory search page reachable from the homepage HTTP 200 https://www.sutherlinsubaru.com/vehicles-under-15k.html
Vehicles listed on that page (links to vehicle pages) 5 Browse Used Subaru Cars Under $15K For Sale In Kingston, TN
Inventory page indexable indexable robots meta: index,follow,noydir,noodp; schema: ItemList, ListItem, AutoDealer, PostalAddress, GeoCoordinates
One vehicle page read HTTP 200 https://www.sutherlinsubaru.com/used-Kingston-2013-Dodge-Dart-SEAERO-1C3CDFAA7DD197523
Vehicle / Car schema on the vehicle page yes BuyAction, EngineSpecification, Offer, Organization, Product, UnitPriceSpecification, Vehicle
Offer with price and availability complete price 7103 USD, availability InStock, condition UsedCondition
VIN, mileage, year, model in the markup 3 of 4 VIN yes, mileage no, year 2013, Dodge Dart
Vehicle page indexable indexable robots meta: index,follow,noydir,noodp
Vehicle page title72 chars 2013 Dodge Dart SE/AERO Kingston TN | Sutherlin Subaru 1C3CDFAA7DD197523
Vehicle pages in the XML sitemap 279 511 URLs in sitemap.xml, newest lastmod 2026-09-01
Service page linked from the homepage HTTP 200 https://www.sutherlinsubaru.com/schedule-service.html; schema: AutoDealer, PostalAddress, GeoCoordinates, Brand
A buyer asks an assistant "who has one in stock". The assistant can only say so if it can reach the inventory page, open a vehicle page, and read price and availability from it in a form it trusts. Each row above is one link in that chain.

10 · With the dealer's own data connected DEMO

Demo data. The numbers in this section are illustrative, for a sample store - not this dealership. Nothing below was measured for Sutherlin Subaru. Once the store's Google Analytics, Search Console, Google Ads and server logs are connected, these blocks show the real figures next to the check above, last 28 days vs the 28 before.

Google Analytics 4 demo

MetricValueChange
Organic sessions6,420+7%
Sessions referred by AI assistants184+61%
from chatgpt.com121+74%
from gemini.google.com39+30%
from perplexity.ai24+41%
Vehicle page views (organic)9,870+4%
Leads: forms + calls + chats (organic)212+12%
Leads from AI-referred sessions19+90%
Lead rate, AI-referred vs all organic10.3% vs 3.3%
Top organic landing pagesSessionsLead rate
/2,3103.1%
/new-inventory/1,4804.2%
/used-inventory/1,1203.9%
/service/6402.4%
/new/2026-honda-cr-v-hybrid-sport-l-…3106.8%

Search Console demo

MetricValueChange
Clicks8,910+5%
Impressions402,000+11%
Average CTR2.2%-0.1 pt
Average position9.4+0.6
Non-brand share of clicks38%+3 pt
Vehicle pages indexed612 of 655
QueryClicksImpressionsCTRPosition
honda dealer irvine1,24038,1003.3%2.1
norm reeves honda1,0106,30016.0%1.0
honda cr-v for sale near me22024,5000.9%8.7
used honda civic irvine1809,9001.8%5.4
honda service irvine1607,2002.2%4.9
2026 honda pilot in stock455,1000.9%11.2
Pages seen a lot, clicked rarelyImpressionsCTRPositionWhy
/new/honda-cr-v/31,0000.7%6.8title has no price / stock words
/used-inventory/18,4001.1%7.9generic title, no city
/specials/9,2000.8%9.3expired offers still indexed

Google Ads demo

MetricValueChange
Spend$14,200+2%
Clicks5,860-3%
Leads (conversions)241+6%
Cost per lead$58.9-4%
Brand campaign share of spend22%
Search terms also ranking #1-3 organically17 terms, $1,940
CampaignSpendClicksLeadsCost / lead
Search - Brand$3,1002,04096$32
Search - New CR-V / Pilot$5,4001,91078$69
Search - Used$3,2001,22041$78
PMax - Inventory$2,50069026$96
The line to watch is paid search terms the site already ranks #1-3 for organically: that spend can move to the terms where it does not.

Server logs: who crawls the site demo

CrawlerHitsVehicle pages fetchedLast visit
Googlebot41,2006124 h ago
Bingbot (feeds ChatGPT search)9,8005406 h ago
GPTBot1,3403881 d ago
OAI-SearchBot6102903 h ago
ClaudeBot4201502 d ago
PerplexityBot3802109 h ago
Google-Extended00never
Crawl problemsCount
Vehicle pages returning 404 to bots (sold cars, no redirect)94
Bot hits on /search?... parameter URLs6,300
Bot hits answered in more than 2 s8%
AI bots blocked by the WAF (403)0
Logs are the only place an AI crawler's visit is visible at all - GA4 never sees a bot. Whether GPTBot fetched the vehicle pages this week is what decides if a "who has one in stock" answer can name the store.

AI visibility to sold cars, one line demo

StepValue
Named by AI assistants (this check)11 of 18 answers
AI-referred sessions (GA4)184
Vehicle pages viewed in those sessions612
Leads from those sessions19
Sold to those leads (CRM match)4

What connecting takes

SourceAccess
Google Analytics 4add our Google account as Viewer on the property - 2 minutes
Search Consoleadd the same account as a Full user on the property
Google Adslink the account under our manager account (read-only)
Server logsthe platform vendor forwards access logs, or a CDN log export
CRM / DMSlead export with source and sold flag, weekly CSV is enough

Method: ChatGPT (gpt-5.6-sol), Google Gemini (gemini-3.5-flash) with live web search, US locale. Google desktop SERP with AI Overview loaded, depth 30. Google Maps local finder from 25 coordinate points per keyword. Business Profile read by listing id. Backlinks from a live index. One Chrome render each of the homepage, an inventory page, a vehicle page and the service page. Nothing here is modelled or scored.
Dealer Check by Internet Automotive  -  live data only, nothing modelled
The dealership's website is not crawled: the homepage on desktop and phone, one inventory page, one vehicle page, the service page, up to three city pages and three public files - every request is listed in the check's own record.