Buyers asking AI for a Subaru dealer around Kingston hear Sutherlin Subaru in 6 of 6 answers.
7 things to fix, 2 of them costing the store buyers today. 5 fixed once in the first week, 2 worked every month.
- Reviews go unanswered. The owner replied to 15% of the newest reviews and 2 one- and two-star reviews stand unanswered. Shoppers read the answers; so do the AI assistants. evidence
- The homepage is heavy on a phone. On a phone the homepage is 15.7 MB and 400 requests. Most buyers are on a phone, on a mobile network, and Google measures this. evidence
- AI quotes other sites about the store, not the store. When the assistants back up an answer with a link, they point to capitalone.com, cars.com and graysonsubaru.com and to the store's own website only 10 of 80 times. A dealer's site that AI doesn't quote is a dealer AI describes second-hand. evidence
- Bing barely knows the store, and Bing is what ChatGPT reads. ChatGPT and Microsoft Copilot search through Bing. There the store is in the top 10 for 0 of 10 searches, and searching its own name puts the site #4. evidence
- The phone number on the site is not the one on Google. Engines match a business by name, address and phone. Two phones read as two businesses. evidence
- The Google Business Profile is incomplete. The profile is what Google Maps and the AI assistants read first. Today the Q&A section is empty. evidence
- No pages for the cities the store sells to. Buyers in the towns around Kingston search with their own town's name. The site has no page for them. evidence
At a glance.
Green reads well for the store,
amber is mixed,
red is a gap. Every cell links to the evidence.
Full history
3 questions a real shopper would type, put to
ChatGPT 3/3, Google Gemini 3/3,
each with live web search on. Where the store was not named, the assistant recommended
competitors by name.
Verbatim answers below
The question that ends in a visit. An assistant can only answer it from
inventory pages it is able to read - the vehicle pages, their schema and the sitemap
checked in section 9.
Availability questions in the table below
The rest went to review aggregators, forums and competing dealerships. Those
pages, not the dealer's, are what the models read and repeat back to a buyer.
Full source count below
Top three at 25 of them, outside the first twenty at 0.
Grid below
Top three at 25 of them, outside the first twenty at 0.
Grid below
2 do not rank in the top 30 at all.
Google showed an AI Overview on 1 of these searches and cited this store on
1 of them.
Keyword table below
A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta.
Platform, hosting and the third-party stack below
Price 7103 USD,
availability InStock, VIN present,
mileage missing
One vehicle page read, section 9
4.8 stars from 2,224 reviews.
Reviewers talk about: snacks (45), no pressure sales (45), loaner car (29), tire rotation (25), clean waiting area (7).
Full profile below
Authority arriving at a dead end.
for comparison.
Competitor table below
1 · What the AI assistants tell a buyer
|
ChatGPT
3/3
named · gpt-5.6-sol
|
Google Gemini
3/3
named · gemini-3.5-flash
|
| Buyer question | ChatGPT | Google Gemini |
| I live in Kingston, TN. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons. |
named | named |
| Does any Subaru dealer near Kingston, TN actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking? availability |
named | named |
| Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Kingston, TN. Which dealers have one in stock right now? I want actual listings, not just dealer names. availability |
named | named |
"Named" means the dealership appears anywhere in the answer, including as a
runner-up. It is the loosest possible test and it is the one being reported.
The answers, verbatim
Untouched excerpts - this is what a shopper sees. Showing
6 of 6 answers, questions the store lost first.
This store and competitors named instead are marked in the text.
I live in Kingston, TN. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons.
ChatGPT · gpt-5.6-sol
named
Best Subaru dealers near Kingston, ranked 1. Sutherlin Subaru — Kingston - Best overall choice. It’s only a few miles away, has roughly 126 new Subarus listed, and earns strong ratings on KBB and CarGurus. Local owners also speak favorably about its service department. - Closest service department matters for warranty work and recalls. 2. Crown Subaru — Chattanooga - Best comparison-price option. It’s about 67 miles away but has a large new-car inventory. CarEdge gives it an A rating, reporting no mandatory add-ons in its sampled quotes, although its documentation fee was relatively high. - Worth contacting remotely to pressure-test Sutherlin’s price. 3. Grayson Subaru — Knoxville - Convenient backup, approximately 21 miles away, with enough volume to potentially locate a specific color or trim. - However, its aggregated rating is only 4.1/5, CarEdge grades it F, and local comments contain repeated service complaints. My recommendation: Buy from Sutherlin if its written out-the-door price is within about $500 of Crown’s. Email all three for an itemized quote on the identical model/trim, including dealer fees, accessories and financing conditions—then give Sutherlin one opportunity to match the best clean offer.
Sources the model used: cargurus.com, crownsubarutn.com, kbb.com, reviews.birdeye.com
Google Gemini · gemini-3.5-flash
named
Living in Kingston, Tennessee, gives you a major advantage because one of the area’s most popular Subaru dealerships is located right in your backyard. Here is a ranked list of the best Subaru dealerships to buy a new car from, along with the pros and cons of each to help you make your decision. 1. Sutherlin Subaru (formerly Earl Duff Subaru) * Location: 531 Gallaher Rd, Kingston, TN (Right in town!) * Why it’s Ranked 1: For years, local Subaru owners in the Knoxville/Roane County area recommended traveling to Harriman to buy from *Earl Duff Subaru* due to their famously honest, low-pressure approach. Sutherlin Automotive Group acquired the dealership and relocated the operations to this newer, state-of-the-art facility in Kingston. * The Pros: * Unbeatable Convenience: It’s located right in Kingston, meaning zero travel time for purchase or future warranty services. * Low Doc Fees: Tennessee dealerships are known for having high dealer document fees (averaging around $676). CarEdge transaction data shows that Sutherlin frequently waives or charges $0 for their doc fee. * Solid Reputation: They carry a highly-rated "B" transparency grade on CarEdge and score an impressive 4.4+ stars across major review platforms like DealerRater and Cars.com. Local drivers still highly praise their service department for quick and honest communication. * The Cons: Watch out for "mandatory" pre-
Sources the model used: performancebrokerageservices.com, reddit.com, sutherlinsubaru.com, autotrader.com, caredge.com, dealerrater.com, cars.com, carfax.com, graysonauto.com, autonation.com
Does any Subaru dealer near Kingston, TN actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking?
ChatGPT · gpt-5.6-sol
named
Best bet: Sutherlin Subaru in Kingston Their recently updated inventory shows at least two new 2026 Outbacks apparently physically in stock, rather than marked “in transit”: - Outback Touring XT — advertised around $46,950 - Outback Wilderness — advertised around $49,020 Both listings show discounts from roughly $50,600–$52,000 MSRP. Availability can change quickly, so treat these as strong leads rather than guaranteed until someone visually confirms the vehicle is on the lot. Call: 865-882-0113 Address: 531 Gallaher Road, Kingston, TN 37763 Saturday, September 5 hours: approximately 9 a.m.–5 p.m. Sunday: closed. Ask the salesperson: > “Can you physically confirm the 2026 Outback Touring XT and Wilderness are on your lot—not allocated or in transit—and available for a test drive Saturday? Also, is the advertised price available without conditional rebates?” Sutherlin’s site says its advertised pricing includes a $995 document-preparation fee, but excludes tax and government/title fees. Confirm that when calling. Backup: Grayson Subaru in Knoxville Call: 865-693-4550 Address: 8729 Kingston Pike, Knoxville Saturday hours: approximately 9 a.m.–6 p.m. Grayson advertises Outbacks, but the specific Premium listing I could verify was explicitly marked “In Transit,” so I would call Sutherlin first. Bottom line: Call Sutherlin Subaru first and request a visual, keys-in-hand confirmation
Sources the model used: kbb.com, cars.com, sutherlinsubaru.com, graysonsubaru.com
Google Gemini · gemini-3.5-flash
named
Yes! You are in luck. You do not have to travel far at all to test drive a brand new Subaru Outback this weekend. Sutherlin Subaru is located right in Kingston, TN (at 531 Gallaher Rd), and they currently have new 2026 Subaru Outbacks physically sitting on their lot. Because dealerships constantly cycle inventory, the specific physical units currently sitting on Sutherlin's lot and what they are asking for them are detailed below, followed by details for a nearby backup option if you want to compare prices. Option 1: Right in Your Backyard (Kingston, TN) Sutherlin Subaru * Address: 531 Gallaher Rd, Kingston, TN 37763 * Phone: (865) 376-7423 * What they have on the lot right now: * 2026 Subaru Outback Premium: They have multiple physical Premium trims in stock (such as VIN ending in ...589305). * *Roughly what they are asking:* The Outback Premium trim has an MSRP starting around $33,000 to $35,000 depending on the specific package options added. * 2026 Subaru Outback Limited: For a step up in luxury, they have a "River Rock Pearl" Limited trim on the lot (VIN ending in ...524173). * *Roughly what they are asking:* Limited trims typically range between $39,000 and $41,000. * 2026 Subaru Outback Wilderness: If you want the rugged, lifted off-road trim, they have one ready to go (VIN ending in ...589160). * *Roughly what they are asking:* Wilderness trims are typically priced arou
Sources the model used: autotrader.com, sutherlinsubaru.com, edmunds.com, graysonsubaru.com, cars.com
Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Kingston, TN. Which dealers have one in stock right now? I want actual listings, not just dealer names.
ChatGPT · gpt-5.6-sol
named
Matching listings near Kingston, TN I found these vehicles advertised as available as of September 2, 2026. All are under $30,000 and 60,000 miles: Vehicle · Price · Mileage · Dealer / Location · Stock / VIN 2024 Subaru Outback Limited · $29,295 · 30,510 mi · Sutherlin Subaru, Kingston · Stock S538376A; VIN 4S4BTANC6R3116304 2022 Subaru Outback Wilderness · $25,995 · 59,010 mi · Sutherlin Subaru, Kingston · Stock S764327A; VIN 4S4BTGUD1N3249642 2023 Subaru Outback Limited · $24,998 · 57,258 mi · CarMax Knoxville, Knoxville · Stock 27938958; VIN 4S4BTANC1P3194714; shown “Available today” 2018 Subaru Outback 2.5i Limited · $20,704 · 59,423 mi · Lexus of Knoxville, Knoxville, about 22 miles away · Stock 3712A; VIN 4S4BSANC7J3349163 Best options at a glance - Lowest mileage: 2024 Limited at Sutherlin Subaru — 30,510 miles. - Best value/newer combination: 2023 Limited at CarMax — $24,998. - Most capable trim: 2022 Wilderness at Sutherlin — $25,995. - Lowest price: 2018 Limited at Lexus of Knoxville — $20,704. Inventory can change or listings can remain online briefly after a sale. Before driving over, call and give the dealer the stock number or VIN above, and ask them to confirm the vehicle is physically on the lot and that the advertised price doesn’t exclude mandatory dealer fees.
Sources the model used: autostoday.com, cargurus.com, carmax.com, cars.com
Google Gemini · gemini-3.5-flash
named
Here are actual used Subaru Outback listings currently in stock at dealerships near Kingston, TN, that meet your criteria of under $30,000 and under 60,000 miles: 1. 2023 Subaru Outback Limited * Dealer: Lenoir City Chrysler Dodge Jeep Ram *(approx. 14 miles from Kingston)* * Price: $26,000 (Originally listed at $27,710) * Mileage: 40,867 miles * Key Details: All-wheel drive, leather seating, 2.5L 4-Cylinder engine. 2. 2024 Subaru Outback Premium * Dealer: Grayson Hyundai *(8729 Kingston Pike, Knoxville, TN — approx. 25 miles from Kingston)* * Price: $27,911 * Mileage: 32,271 miles * Key Details: 2.5L 4-cylinder engine, CVT transmission, standard symmetrical AWD. 3. 2023 Subaru Outback Limited XT * Dealer: AutoNation Honda West Knoxville *(10117 Parkside Dr, Knoxville, TN — approx. 21 miles from Kingston)* * Price: $29,677 (AutoNation 1Price) * Mileage: 46,361 miles * Key Details: Upgrade turbocharged XT engine, premium Limited leather trim, all-wheel drive. * 💡 Local Inventory Note (Sutherlin Subaru in Kingston): If you want to stay directly in Kingston, Sutherlin Subaru (located on Gallaher Rd) is the local Subaru dealer. They have several newer pre-owned Outbacks in stock, but most of their lowest-mileage 2023/2024 options currently sit just above the 60,000-mile mark (such as a Certified 2023 Premium with 61,391 miles for $25,625, and a Certified 2023 Limited with 60,593 mi
Sources the model used: capitalone.com, warnerrobinscdjr.com, graysonhyundai.com, autonationhondawestknoxville.com, autotrader.com, carfax.com
2 · Who the machines actually read
Every source cited across the 6 AI answers, counted.
80 citations in total, 10 of them to sutherlinsubaru.com.
autonationhondawestknoxville.com
3
performancebrokerageservices.com
2
3 · Google: rankings and AI Overview
| Keyword | Position | AI Overview |
sutherlinsubaru.com | Who is ranking 1-3 |
| subaru dealer kingston, tn |
1 |
- |
- |
www.sutherlinsubaru.com, www.graysonsubaru.com, www.carfax.com |
| subaru dealership kingston, tn |
1 |
- |
- |
www.sutherlinsubaru.com, www.graysonsubaru.com, www.carfax.com |
| new subaru for sale kingston, tn |
30+ |
- |
- |
|
| subaru lease deals kingston, tn |
1 |
- |
- |
www.sutherlinsubaru.com, www.graysonsubaru.com, www.sutherlinsubaru.com |
| best subaru dealer near kingston, tn |
2 |
shown |
cited |
www.sutherlinsubaru.com, www.graysonsubaru.com, caredge.com |
| used cars kingston, tn |
1 |
- |
- |
www.sutherlinsubaru.com, tmckingston.com, www.crossvillesupercenter.com |
| subaru service kingston, tn |
1 |
- |
- |
www.sutherlinsubaru.com, www.sutherlinsubaru.com, www.carfax.com |
| certified pre owned subaru kingston, tn |
1 |
- |
- |
www.sutherlinsubaru.com, www.sutherlinsubaru.com, www.sutherlinsubaru.com |
| subaru dealer near me kingston, tn |
30+ |
- |
- |
|
| subaru suv for sale kingston, tn |
1 |
- |
- |
www.sutherlinsubaru.com, www.sutherlinsubaru.com, www.cars.com |
The same keywords in Bing
ChatGPT search reads Bing's index, not Google's. A store that ranks in Google
and not in Bing is invisible to the assistant with the most users. For the dealership's own
name, Bing ranks this site #4. Searched from "Kingston,Tennessee,United States".
| Keyword | Google | Bing | Bing top 3 |
| subaru dealer kingston, tn |
1 |
20+ |
subaru.com, subaruorangecoast.com, subaruorangecoast.com |
| subaru dealership kingston, tn |
1 |
20+ |
subaru.com, subaru.com, autotrader.com |
| new subaru for sale kingston, tn |
30+ |
no auto results |
news.google.com, foxnews.com, cnn.com |
| subaru lease deals kingston, tn |
1 |
20+ |
subaru.com, subarusuperstore.com, camelbacksubaru.com |
| best subaru dealer near kingston, tn |
2 |
no auto results |
bestbuy.com, merriam-webster.com, dictionary.cambridge.org |
| used cars kingston, tn |
1 |
20+ |
autotrader.com, autotrader.com, cargurus.com |
| subaru service kingston, tn |
1 |
20+ |
subaru.com, atsubaru.net, faulknersubarueaston.com |
| certified pre owned subaru kingston, tn |
1 |
no auto results |
certifiedlabs.com, merriam-webster.com, certifiedpayments.net |
| subaru dealer near me kingston, tn |
30+ |
20+ |
subaru.com, en.m.wikipedia.org, subaru.com |
| subaru suv for sale kingston, tn |
1 |
20+ |
subaru.com, en.m.wikipedia.org, subaru.com |
"No auto results": for 3 of these phrasings Bing returned no
automotive page at all - dictionaries, news, a retailer - which is Bing failing to read the query as
local, not a ranking. A signed-in user in Kingston, TN may see a different page; nobody can verify
that from outside. Rows with a number are real positions.
4 · Map pack coverage across the metro
Google Maps queried from a 5x5 grid of points spanning roughly 22 km. Each cell
is this store's position in the local results for a searcher standing there.
1-3 4-10
11-20 not found
|
"subaru dealer"
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
| 1 |
1 |
1 |
1 |
1 |
visible at 25/25, top-3 at 25, average 1.0
|
"subaru service"
| 1 |
2 |
2 |
2 |
2 |
| 2 |
1 |
2 |
1 |
1 |
| 2 |
2 |
2 |
2 |
2 |
| 2 |
2 |
2 |
2 |
2 |
| 2 |
2 |
2 |
2 |
2 |
visible at 25/25, top-3 at 25, average 1.8
|
5 · The stores being recommended instead
| Dealership | Google rating | Reviews | Referring domains |
Backlinks | Broken inbound links |
| Sutherlin Subaru this store |
4.8 | 2,224 |
354 | 492 |
8 |
Review volume is the strongest signal an AI assistant can read about a
dealership, because it is the one it can verify from many sources.
6 · The Google Business Profile
The listing every map result, AI Overview and "near me" answer is built from.
Read directly from Google by listing id, so it is this store and no other.
| Item | Result | Detail |
| Claimed by the business | claimed |
Sutherlin Subaru |
| Primary category | dealer |
Subaru dealer + Auto body shop, Auto parts store, Car dealer, Car inspection station, Car leasing service, Car rental agency, Electric motor vehicle dealer, Used car dealer, Used truck dealer |
| Opening hours listed | yes |
open 6 days a week |
| Photos | 254 |
logo set, cover set |
| Business description | 685 chars |
Conveniently located at 531 Gallaher Road in Kingston, TN, Sutherlin Subaru is your trusted Subaru dealership proudly serving drivers across Kingston, Knoxville, Oak Ridge, and surrounding East Tennessee communities. As ... |
| Attributes set (service options, offerings, payments, accessibility) | 20 |
has delivery, has in store shopping, has onsite services, has wheelchair accessible entrance, has wheelchair accessible parking, has wheelchair accessible restroom, has wheelchair accessible seating, has car rental, has car wash, has oil change, has service repair, sells goods used ... |
| Questions & answers on the listing | 0 |
nobody has asked, and the store has seeded none - an empty slot the models could otherwise quote |
| Links on the listing | 1 |
menu |
| Rating | 4.8 / 5 |
2,224 reviews, 98 of them one or two stars |
Review velocity
The newest 40 of 2,224 reviews, read
directly from the listing. Lifetime totals impress nobody; the last 30 days do.
| Item | Value |
| Reviews in the last 30 days | 25 |
| Reviews in the last 90 days | 40 |
| Newest review | 0 days ago |
| Average rating of the newest 40 | 4.7 |
| Owner replied to | 15% |
| One- and two-star reviews left unanswered | 2 of 2 |
The same store, rated on different sites
Ratings Google showed on the first page for the dealership's name. An assistant
repeats the figure from whichever of these it happens to read.
| Site | Rating | Reviews |
| google.com | 4.8 | 2,224 |
| facebook.com | 4.7 | 166 |
| carfax.com | 4.8 | 807 |
| dealerrater.com | 4.4 | 69 |
| cars.com | 4.5 | 109 |
What reviewers write about
Topics Google extracts from the review text, with the number of reviews behind
each. This is the vocabulary an assistant reuses when it describes the store.
| Topic | Reviews |
| snacks | 45 |
| no pressure sales | 45 |
| loaner car | 29 |
| tire rotation | 25 |
| clean waiting area | 7 |
| no hidden fees | 6 |
| complimentary car wash | 5 |
| battery replacement | 5 |
| no appointment needed | 5 |
| car detailing | 5 |
"People also search for" on this listing:
Grayson Subaru (4.2, 1559); Subaru Service (4.4, 14); Subaru Parts (5, 1); Taylor Motor Company (5, 94); Duff Auto Sales (4.7, 27).
7 · What Google shows for the dealership's own name
The page a buyer lands on right after an assistant names the store. Query:
"Sutherlin Subaru". This site ranks
#1.
Google also showed: related searches, knowledge graph.
| # | Domain | What it is | Title |
| 1 | sutherlinsubaru.com |
this store |
Sutherlin Subaru: New & Used Subaru Dealer In Kingston, TN |
| 2 | sutherlinsubaruhb.com |
other |
Sutherlin Subaru Of Huntington Beach – New & Used Cars |
| 4 | yelp.com |
review site |
Sutherlin Subaru - Kingston, Tennessee |
| 5 | autotrader.com |
review site |
Sutherlin Subaru in Kingston, TN | 234 Cars Available |
| 6 | yelp.com |
review site |
Sutherlin Subaru Huntington Beach - Car Dealers |
| 7 | caredge.com |
review site |
Sutherlin Subaru Fees, Reviews & Transparency Grade: B |
| 8 | cargurus.com |
review site |
Sutherlin Subaru - Kingston, TN |
| 10 | facebook.com |
social |
Sutherlin Subaru | Kingston TN |
| 11 | carfax.com |
review site |
Sutherlin Subaru - Dealership Kingston, TN |
| 12 | instagram.com |
social |
Sutherlin Subaru |
| 13 | dealerrater.com |
review site |
69 Reviews of Sutherlin Subaru |
| 14 | maps.apple.com |
maps / directory |
Sutherlin Subaru - Kingston, TN |
| 15 | youtube.com |
social |
Sutherlin Subaru |
| 16 | cars.com |
review site |
Sutherlin Subaru Cars for Sale |
| 17 | mapquest.com |
maps / directory |
Sutherlin Subaru, 531 Gallaher Rd, Kingston, TN 37763, US |
"People also ask" next to the name:
What's the best month to buy a Subaru? · Is Sutherlin Subaru family owned? · What is Subaru's most sold car? · Will a Subaru last 300,000 miles?
Apple Maps listing on the first page: yes -
Siri and Apple Intelligence answer from Apple Maps, not Google.
Third-party review pages ranking for the name are what the assistants cite when
the dealer's own site says nothing quotable. They are also where the rating an AI repeats
comes from.
8 · Who built the site, and what runs on it
| Item | Finding | Evidence |
| Platform | DealerOn - DealerOn
(built on Drupal)
high |
dealeron, dlron.us, cdn.dealeron.com, dealeron |
| What that means for access | A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta. |
| Hosting | AS54113 Fastly, Inc., San Francisco, US |
199.232.196.247, CNAME www.dealeronsite.com |
| CDN / WAF in front | Fastly |
server: nginx |
| Homepage weight | 15.7 MB over 420 requests |
279 requests to 73 third-party hosts |
Third-party stack on the homepage
| Category | Found |
| Analytics & pixels | Google Tag Manager, Google Analytics 4, Meta Pixel, Foureyes, Cox / Dealer.com analytics pixel, Shift Digital (OEM program), Adobe Analytics, Google Ads / DoubleClick, Microsoft Ads UET, Call tracking |
| Chat & messaging | CarNow |
| Digital retailing & finance | Roadster (CDK) |
| Trade-in & vehicle data | TradePending |
| Inventory media & feeds | DealerOn media |
| Video | YouTube, Vimeo |
| Consent & accessibility | accessiBe |
| Front-end libraries | jQuery, Bootstrap, Font Awesome, Google Fonts, Modernizr, Vue, Slick / Swiper slider |
Recognised from script hosts and page source. Every chat widget, digital
retailing tool and pixel is a request a buyer's browser makes before the first car shows.
9 · What the site gives a machine to work with
Measured on sutherlinsubaru.com from the homepage (desktop and phone), one inventory search page, one vehicle
page, the service page, up to three city pages and the three public files any crawler may request.
The dealership's site was not crawled - 8 requests in total.
Homepage
| Check | Result | Detail |
| Title names the brand and the city |
both |
Sutherlin Subaru: New & Used Subaru Dealer In Kingston, TN |
| AutoDealer / LocalBusiness schema on the homepage |
yes | AutoDealer, PostalAddress, GeoCoordinates, Brand, OpeningHoursSpecification, AutoRepair, AutoBodyShop, WebSite |
| AutoDealer schema completeness |
8 of 9 |
missing: areaServed |
| Phone on the page matches the Google listing |
different |
listing: +1833-823-0207 |
| Review and rating markup on the homepage |
no |
none found |
| FAQ markup - the format AI answers quote most readily |
no | not present on the homepage |
| llms.txt published and well-formed | no |
5111 bytes |
| AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot) |
not restricted |
none of them are named - the default applies |
| Homepage words of indexable copy | 2199 |
title 58 chars, meta description 190 chars |
| Homepage load, one cold desktop run |
576 ms |
TTFB 15 ms, LCP 576 ms, CLS 0.011, 420 requests, 15.7 MB |
| Images on the homepage missing alt text | 4 |
of 99 images |
The homepage on a phone
| Check | Result | Detail |
| Homepage paint on a phone (LCP) |
304 ms |
Google's bar for LCP is 2,500 ms. TTFB 5 ms, CLS 0, 400 requests, 15.7 MB |
| Page fits the screen (no sideways scroll) |
fits |
iPhone viewport, 390 px wide |
| Words of copy served to the phone | 2191 |
desktop served 2199 |
City landing pages
0 "for sale in {city}" style pages linked from the homepage,
0 read. The test is whether they say anything a buyer in that city would
not get from the homepage: same text with the city name swapped is what Google treats as doorway pages.
| Check | Result | Detail |
| Spanish version of the site |
present |
2 Spanish links on the homepage, hreflang none, page lang "en" |
Inventory - the pages an "in stock" answer depends on
| Check | Result | Detail |
| Inventory search page reachable from the homepage |
HTTP 200 |
https://www.sutherlinsubaru.com/vehicles-under-15k.html |
| Vehicles listed on that page (links to vehicle pages) |
5 |
Browse Used Subaru Cars Under $15K For Sale In Kingston, TN |
| Inventory page indexable |
indexable |
robots meta: index,follow,noydir,noodp; schema: ItemList, ListItem, AutoDealer, PostalAddress, GeoCoordinates |
| One vehicle page read |
HTTP 200 |
https://www.sutherlinsubaru.com/used-Kingston-2013-Dodge-Dart-SEAERO-1C3CDFAA7DD197523 |
| Vehicle / Car schema on the vehicle page |
yes |
BuyAction, EngineSpecification, Offer, Organization, Product, UnitPriceSpecification, Vehicle |
| Offer with price and availability |
complete |
price 7103 USD, availability InStock, condition UsedCondition |
| VIN, mileage, year, model in the markup |
3 of 4 |
VIN yes, mileage no, year 2013, Dodge Dart |
| Vehicle page indexable |
indexable |
robots meta: index,follow,noydir,noodp |
| Vehicle page title | 72 chars |
2013 Dodge Dart SE/AERO Kingston TN | Sutherlin Subaru 1C3CDFAA7DD197523 |
| Vehicle pages in the XML sitemap |
279 |
511 URLs in sitemap.xml, newest lastmod 2026-09-01 |
| Service page linked from the homepage |
HTTP 200 |
https://www.sutherlinsubaru.com/schedule-service.html; schema: AutoDealer, PostalAddress, GeoCoordinates, Brand |
A buyer asks an assistant "who has one in stock". The assistant can only say so
if it can reach the inventory page, open a vehicle page, and read price and availability
from it in a form it trusts. Each row above is one link in that chain.
10 · With the dealer's own data connected DEMO
Demo data. The numbers in this section are illustrative, for a sample store - not this dealership.
Nothing below was measured for Sutherlin Subaru. Once the store's Google Analytics, Search
Console, Google Ads and server logs are connected, these blocks show the real figures next to
the check above, last 28 days vs the 28 before.
Google Analytics 4 demo
| Metric | Value | Change |
| Organic sessions | 6,420 | +7% |
| Sessions referred by AI assistants | 184 | +61% |
| from chatgpt.com | 121 | +74% |
| from gemini.google.com | 39 | +30% |
| from perplexity.ai | 24 | +41% |
| Vehicle page views (organic) | 9,870 | +4% |
| Leads: forms + calls + chats (organic) | 212 | +12% |
| Leads from AI-referred sessions | 19 | +90% |
| Lead rate, AI-referred vs all organic | 10.3% vs 3.3% | |
| Top organic landing pages | Sessions | Lead rate |
| / | 2,310 | 3.1% |
| /new-inventory/ | 1,480 | 4.2% |
| /used-inventory/ | 1,120 | 3.9% |
| /service/ | 640 | 2.4% |
| /new/2026-honda-cr-v-hybrid-sport-l-… | 310 | 6.8% |
Search Console demo
| Metric | Value | Change |
| Clicks | 8,910 | +5% |
| Impressions | 402,000 | +11% |
| Average CTR | 2.2% | -0.1 pt |
| Average position | 9.4 | +0.6 |
| Non-brand share of clicks | 38% | +3 pt |
| Vehicle pages indexed | 612 of 655 | |
| Query | Clicks | Impressions | CTR | Position |
| honda dealer irvine | 1,240 | 38,100 | 3.3% | 2.1 |
| norm reeves honda | 1,010 | 6,300 | 16.0% | 1.0 |
| honda cr-v for sale near me | 220 | 24,500 | 0.9% | 8.7 |
| used honda civic irvine | 180 | 9,900 | 1.8% | 5.4 |
| honda service irvine | 160 | 7,200 | 2.2% | 4.9 |
| 2026 honda pilot in stock | 45 | 5,100 | 0.9% | 11.2 |
| Pages seen a lot, clicked rarely | Impressions | CTR | Position | Why |
| /new/honda-cr-v/ | 31,000 | 0.7% | 6.8 | title has no price / stock words |
| /used-inventory/ | 18,400 | 1.1% | 7.9 | generic title, no city |
| /specials/ | 9,200 | 0.8% | 9.3 | expired offers still indexed |
Google Ads demo
| Metric | Value | Change |
| Spend | $14,200 | +2% |
| Clicks | 5,860 | -3% |
| Leads (conversions) | 241 | +6% |
| Cost per lead | $58.9 | -4% |
| Brand campaign share of spend | 22% | |
| Search terms also ranking #1-3 organically | 17 terms, $1,940 | |
| Campaign | Spend | Clicks | Leads | Cost / lead |
| Search - Brand | $3,100 | 2,040 | 96 | $32 |
| Search - New CR-V / Pilot | $5,400 | 1,910 | 78 | $69 |
| Search - Used | $3,200 | 1,220 | 41 | $78 |
| PMax - Inventory | $2,500 | 690 | 26 | $96 |
The line to watch is paid search terms the site already ranks #1-3 for organically:
that spend can move to the terms where it does not.
Server logs: who crawls the site demo
| Crawler | Hits | Vehicle pages fetched | Last visit |
| Googlebot | 41,200 | 612 | 4 h ago |
| Bingbot (feeds ChatGPT search) | 9,800 | 540 | 6 h ago |
| GPTBot | 1,340 | 388 | 1 d ago |
| OAI-SearchBot | 610 | 290 | 3 h ago |
| ClaudeBot | 420 | 150 | 2 d ago |
| PerplexityBot | 380 | 210 | 9 h ago |
| Google-Extended | 0 | 0 | never |
| Crawl problems | Count |
| Vehicle pages returning 404 to bots (sold cars, no redirect) | 94 |
| Bot hits on /search?... parameter URLs | 6,300 |
| Bot hits answered in more than 2 s | 8% |
| AI bots blocked by the WAF (403) | 0 |
Logs are the only place an AI crawler's visit is visible at all - GA4 never sees a
bot. Whether GPTBot fetched the vehicle pages this week is what decides if a "who has one in
stock" answer can name the store.
AI visibility to sold cars, one line demo
| Step | Value |
| Named by AI assistants (this check) | 11 of 18 answers |
| AI-referred sessions (GA4) | 184 |
| Vehicle pages viewed in those sessions | 612 |
| Leads from those sessions | 19 |
| Sold to those leads (CRM match) | 4 |
What connecting takes
| Source | Access |
| Google Analytics 4 | add our Google account as Viewer on the property - 2 minutes |
| Search Console | add the same account as a Full user on the property |
| Google Ads | link the account under our manager account (read-only) |
| Server logs | the platform vendor forwards access logs, or a CDN log export |
| CRM / DMS | lead export with source and sold flag, weekly CSV is enough |
Method: ChatGPT (gpt-5.6-sol), Google Gemini (gemini-3.5-flash)
with live web search, US locale. Google desktop SERP with AI Overview loaded, depth 30. Google Maps
local finder from 25 coordinate points per keyword. Business Profile read by listing id. Backlinks
from a live index. One Chrome render each of the homepage, an inventory page, a vehicle page and
the service page. Nothing here is modelled or scored.