Buyers asking AI for a Subaru dealer around Huntington Beach hear Sutherlin Subaru Huntington Beach in 5 of 6 answers.
6 things to fix, 1 of them costing the store buyers today. 5 fixed once in the first week, 1 worked every month.
- The homepage is heavy on a phone. On a phone the homepage is 10.7 MB and 233 requests. Most buyers are on a phone, on a mobile network, and Google measures this. evidence
- Bing barely knows the store, and Bing is what ChatGPT reads. ChatGPT and Microsoft Copilot search through Bing. There the store is in the top 10 for 1 of 10 searches, and searching its own name puts the site #6. evidence
- The phone number on the site is not the one on Google. Engines match a business by name, address and phone. Two phones read as two businesses. evidence
- Not on Apple Maps in the results. Every iPhone opens Apple Maps by default; the store's Apple listing did not show for its name. evidence
- The Google Business Profile is incomplete. The profile is what Google Maps and the AI assistants read first. Today the Q&A section is empty. evidence
- No pages for the cities the store sells to. Buyers in the towns around Huntington Beach search with their own town's name. The site has no page for them. evidence
At a glance.
Green reads well for the store,
amber is mixed,
red is a gap. Every cell links to the evidence.
▲▼ against the check of 2026-09-01 03:39.
Full history
What changed since 2026-09-01 03:39
3 improved, 1 got worse,
6 unchanged. Compared with the previous finished check of this store
(1.34 $ of data).
The question set or the assistants differ between the two
checks, so the AI figures are compared as percentages, question by question only where the text matches.
| Metric | Before | Now | Change |
| Google reviews | 726 | 725 | ▼ -1 |
| Citations to own site, % of all | 15 | 49 | ▲ +34% |
| Keywords in Google top 10 | 8 | 9 | ▲ +1 |
| AI Overviews citing the store | 4 | 5 | ▲ +1 |
| Keyword that moved | Before | Now |
| subaru suv for sale huntington beach, ca | 30+ | 2 |
3 questions a real shopper would type, put to
ChatGPT 2/3, Google Gemini 3/3,
each with live web search on. Where the store was not named, the assistant recommended
competitors by name.
Verbatim answers below
The question that ends in a visit. An assistant can only answer it from
inventory pages it is able to read - the vehicle pages, their schema and the sitemap
checked in section 9.
Availability questions in the table below
The rest went to review aggregators, forums and competing dealerships. Those
pages, not the dealer's, are what the models read and repeat back to a buyer.
Full source count below
Top three at 24 of them, outside the first twenty at 0.
Grid below
Top three at 21 of them, outside the first twenty at 0.
Grid below
1 do not rank in the top 30 at all.
Google showed an AI Overview on 5 of these searches and cited this store on
5 of them.
Keyword table below
A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta.
Platform, hosting and the third-party stack below
Price 54048 USD,
availability InStock, VIN present,
mileage missing
One vehicle page read, section 9
4.5 stars from 725 reviews.
Reviewers talk about: rental car (28), great deal (18), professional team (11), free car washes (5), clean dealership (3).
Full profile below
Authority arriving at a dead end.
subaruorangecoast.com 1, irvinesubaru.com 1413
for comparison.
Competitor table below
1 · What the AI assistants tell a buyer
|
ChatGPT
2/3
named · gpt-5.6-sol
|
Google Gemini
3/3
named · gemini-3.5-flash
|
| Buyer question | ChatGPT | Google Gemini |
| I live in Huntington Beach, CA. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons. |
named | named |
| Does any Subaru dealer near Huntington Beach, CA actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking? availability |
named | named |
| Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Huntington Beach, CA. Which dealers have one in stock right now? I want actual listings, not just dealer names. availability |
not named | named |
"Named" means the dealership appears anywhere in the answer, including as a
runner-up. It is the loosest possible test and it is the one being reported.
The answers, verbatim
Untouched excerpts - this is what a shopper sees. Showing
6 of 6 answers, questions the store lost first.
This store and competitors named instead are marked in the text.
Looking for a used Subaru Outback under $30,000 with under 60,000 miles near Huntington Beach, CA. Which dealers have one in stock right now? I want actual listings, not just dealer names.
ChatGPT · gpt-5.6-sol
not named
I found these actual dealer listings matching your limits—advertised under $30,000 and under 60,000 miles—in the Huntington Beach area: Dealer · Vehicle · Price · Mileage · VIN California Motors Direct — Santa Ana · 2020 Subaru Outback Limited AWD · $22,999 · 39,504 mi · `4S4BTALC5L3167271` Auto Republic — Orange · 2023 Subaru Outback Premium AWD · $24,994 · 22,669 mi · `4S4BTACC9P3171328` Mission Viejo Kia — Mission Viejo · 2023 Subaru Outback Premium AWD · $25,359 · 27,135 mi · `4S4BTACC4P3200945` Land Rover Anaheim Hills — Anaheim · 2020 Subaru Outback Limited AWD · $24,650 · 16,174 mi · `4S4BTANC4L3242376` CarMax Buena Park — Buena Park · 2017 Subaru Outback 3.6R Limited · $21,998 · 51,082 mi · `4S4BSENC1H3360743` CarMax Torrance — Torrance · 2019 Subaru Outback 2.5i Premium · $21,998 · 51,605 mi · `4S4BSAHC6K3348549` These vehicles appeared in the inventory results I searched, but used-car availability can change within hours. Search or call using the VIN before driving over, and ask whether the advertised price requires financing, a trade-in, or dealer-installed accessories. Best-looking options on paper: the 2023 Premium at Auto Republic, the 2020 Limited at California Motors Direct, and the unusually low-mileage 2020 Limited at Land Rover Anaheim Hills.
Sources the model used: cars.com
Google Gemini · gemini-3.5-flash
named
Specific used Subaru Outback vehicles fitting your criteria are currently in stock at dealerships near Huntington Beach, CA. The following real, active listings are priced under $30,000, have under 60,000 miles, and are located directly in Huntington Beach or in nearby cities within Orange County: 1. Sutherlin Subaru of Huntington Beach (Located in Huntington Beach, CA) * 2025 Subaru Outback Premium (Certified Pre-Owned) * Price: $28,435 * Mileage: 15,676 miles * Color: Crimson Red Pearl (Exterior) / Slate Black (Interior) * VIN: `4S4BTAFC1S3225791` * Stock : P225791 * 2025 Subaru Outback Premium (Certified Pre-Owned) * Price: $28,440 * Mileage: 17,642 miles * Color: Magnetite Gray Metallic (Exterior) / Slate Black (Interior) * VIN: `4S4BTAFC1S3182571` * Stock : P182571 * 2024 Subaru Outback Limited (Certified Pre-Owned) * Price: $29,735 * Mileage: 22,254 miles * Color: Autumn Green Metallic (Exterior) / Slate Black (Interior) * VIN: `4S4BTANC8R3129815` * Stock : Y531140A * 2024 Subaru Outback Touring (Certified Pre-Owned) * Price: $29,979 * Mileage: 30,674 miles * Color: Magnetite Gray Metallic * VIN: `4S4BTAPC0R3104128` * Stock : P104128 * 2022 Subaru Outback Touring XT * Price: $27,980 * Mileage: 33,810 miles * Color: Magnetite Gray Metallic * VIN: `4S4BTGPD2N3184361` * Stock : P250728A 2. Subaru Orange Coast (Located in Santa Ana, CA – approx. 9 miles from HB) * 2024 Subaru
Sources the model used: sutherlinsubaruhb.com, subaruorangecoast.com
I live in Huntington Beach, CA. Which Subaru dealership should I buy a new car from? Give me a short ranked list with reasons.
ChatGPT · gpt-5.6-sol
named
Best Subaru dealers near Huntington Beach — ranked 1. Sutherlin Subaru Huntington Beach — Best overall - Closest and easiest for future service. - Strong recent ratings: 4.8/5 on DealerRater and 4.7/5 from verified CARFAX customers. - CarEdge reports an $85 documentation fee and typically no mandatory dealer add-ons, based on verified quotes. It also appears to have a large new-car inventory. 2. Subaru Orange Coast, Santa Ana — Best comparison quote - Roughly 11 miles from Huntington Beach and has positive shopper feedback for responsiveness. - However, its current CarEdge transparency grade is only C, so carefully inspect the written out-the-door price for accessories or extras. 3. Irvine Subaru — Worth contacting for leverage - Farther away, but Orange County owners have repeatedly mentioned favorable buying experiences there. - The support I found is more anecdotal than for the first two, so use it mainly as a third competitive bid. My recommendation: Start with Sutherlin, but email all three for an itemized out-the-door quote on the exact same trim/VIN. Buy from Sutherlin if it matches the lowest legitimate quote within a few hundred dollars—the convenience for service is valuable. Rankings checked September 2, 2026.
Sources the model used: dealerrater.com, cargurus.com, reddit.com
Google Gemini · gemini-3.5-flash
named
If you live in Huntington Beach, you are in a great spot. You have an highly-rated dealership right in your backyard, along with a few excellent options just a short drive away in Orange County. A ranked list of the best Subaru dealerships to buy from, along with the reasons for their ranking: 1. Sutherlin Subaru of Huntington Beach (Local) * Location: 18801 Beach Blvd, Huntington Beach, CA * Why it’s Ranked 1: * Ultra-Local Convenience: It is right in your hometown, making it incredibly convenient for both your initial purchase and future maintenance. * Massive Inventory: Formerly known as *McKenna Subaru*, the dealership was acquired by the Sutherlin Automotive Group. Sutherlin has invested heavily in the massive 7-acre lot to stock over 300 new Subarus, giving you one of the largest selections of trims and colors in Southern California. * Local Perk: Because of their strong local partnership, they offer a highly-rated perk where buying a new car from them gets you a free annual Huntington Beach city parking pass—perfect for heading to the beach! * Tech-Forward Experience: The new ownership has shifted toward a streamlined, "one-hour car-buying" process with modern online retailing, meaning less time spent haggling in the finance office. 2. Frank’s Irvine Subaru * Location: 23663 Muirlands Blvd, Lake Forest, CA (Approx. 20-25 miles from HB) * Why it’s Ranked 2: * Reputation f
Sources the model used: facebook.com, dealershipguy.com, tricorauto.com, aftermarketmatters.com, salesjobs.com, pinnaclemergers.com, carfax.com, reddit.com, irvinesubaru.com, cars.com
Does any Subaru dealer near Huntington Beach, CA actually have a new Outback in stock right now - on the lot, not "in transit"? I want to test drive one this weekend. Who should I call, and roughly what are they asking?
ChatGPT · gpt-5.6-sol
named
Best first call: Sutherlin Subaru Huntington Beach Phone: 714-861-2000 Location: 18801 Beach Blvd., Huntington Beach Their inventory page, crawled September 1, 2026, reported about 50 new 2026 Outbacks available. That is much stronger availability than a typical page containing only a few “in transit” vehicles. One particularly solid likely-on-the-lot candidate is: - 2026 Outback Touring XT - VIN: `JF2BURJD0TY533976` - Listed price: about $50,799 - MSRP: about $50,629 - The listing has 28 dealer photos, which strongly suggests the vehicle was physically photographed at the dealership rather than merely being in transit. Their recent Outback listings have ranged roughly from: - Premium: approximately $35,000–$39,000, depending on equipment and discount - Touring XT: approximately $50,800 - Other trims should generally fall between those figures. One prior Premium listing showed a suggested retail price of $37,478 and a dealer price around $35,183, though that exact vehicle may no longer be available. What to say when calling > “I’m looking to test-drive a new Outback this weekend, September 5 or 6. I only want one physically on your lot—not allocated or in transit. Can you put your hand on the keys and text me a current photo showing the VIN? I saw Touring XT VIN JF2BURJD0TY533976. Is that exact vehicle available, and what is the selling price before tax and DMV, including every
Sources the model used: sutherlinsubaruhb.com, cars.com, autostoday.com
Google Gemini · gemini-3.5-flash
named
Yes, you can absolutely test drive a new Outback in Huntington Beach this weekend. The local dealership, Sutherlin Subaru Huntington Beach, is fully operational and has several brand-new 2026 Subaru Outbacks physically on their lot and ready for same-day test drives (not in transit). Where to Go & Who to Call * Dealership: Sutherlin Subaru Huntington Beach * Address: 18801 Beach Blvd, Huntington Beach, CA 92648 (This is a massive, 7-acre facility on Beach Blvd) * Sales Phone: (877) 712-7910 or Main: (714) 750-9197 * Weekend Hours: * Saturday: 9:00 AM – 8:00 PM * Sunday: 10:00 AM – 7:00 PM What are they asking? They have a broad variety of 2026 trim levels in stock. Pricing varies depending on the trim you want to test drive: * 2026 Outback Base / Premium trims: Starting around $35,015 to $36,999 * 2026 Outback Limited / Wilderness / Touring trims: Ranging from $41,000 to $45,000+ depending on additional factory packages and engine options (like the turbocharged XT models). Pro-Tip Before You Go When you call, give them the exact VIN or Stock Number of a unit verified to be physically on their lot to ensure it is parked out front and ready when you arrive. A few active stock units on their lot right now include: * 2026 Subaru Outback Premium (Silver or Gray) — *e.g., VIN ending in ...TY590693* * 2026 Subaru Outback Limited — *e.g., VIN ending in ...TY532741* * 2026 Subaru Outbac
Sources the model used: jdpower.com, cars.com, sutherlinsubaruhb.com, greaterirvinechamber.com, surfcityusa.com, autotrader.com, edmunds.com, dealerrater.com, sutherlinsubaru.com
2 · Who the machines actually read
Every source cited across the 6 AI answers, counted.
78 citations in total, 38 of them to sutherlinsubaruhb.com.
3 · Google: rankings and AI Overview
| Keyword | Position | AI Overview |
sutherlinsubaruhb.com | Who is ranking 1-3 |
| subaru dealer huntington beach, ca |
1 |
- |
- |
www.sutherlinsubaruhb.com, www.yelp.com, www.oceansubaruoc.com |
| subaru dealership huntington beach, ca |
1 |
- |
- |
www.sutherlinsubaruhb.com, www.yelp.com, www.oceansubaruoc.com |
| new subaru for sale huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, www.yelp.com, www.oceansubaruoc.com |
| subaru lease deals huntington beach, ca |
5 |
- |
- |
www.edmunds.com, www.sutherlinsubaruhb.com, www.sutherlinsubaruhb.com |
| best subaru dealer near huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, caredge.com, www.yelp.com |
| used cars huntington beach, ca |
30+ |
- |
- |
www.toyotaofhb.com, www.normreeveshuntingtonbeach.com, www.beachblvdofcars.com |
| subaru service huntington beach, ca |
4 |
- |
- |
www.sutherlinsubaruhb.com, www.yelp.com, www.hbautoandac.com |
| certified pre owned subaru huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, www.oceansubaruoc.com, www.autotrader.com |
| subaru dealer near me huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, www.yelp.com, www.oceansubaruoc.com |
| subaru suv for sale huntington beach, ca |
2 |
shown |
cited |
www.sutherlinsubaruhb.com, www.autotrader.com, www.huntingtonbeachmazda.com |
The same keywords in Bing
ChatGPT search reads Bing's index, not Google's. A store that ranks in Google
and not in Bing is invisible to the assistant with the most users. For the dealership's own
name, Bing ranks this site #6. Searched from "Huntington Beach,California,United States".
| Keyword | Google | Bing | Bing top 3 |
| subaru dealer huntington beach, ca |
1 |
20+ |
subaru.com, en.m.wikipedia.org, subaru.com |
| subaru dealership huntington beach, ca |
1 |
20+ |
subaru.com, en.m.wikipedia.org, subaru.com |
| new subaru for sale huntington beach, ca |
2 |
no auto results |
news.google.com, foxnews.com, cnn.com |
| subaru lease deals huntington beach, ca |
5 |
20+ |
subaru.com, en.m.wikipedia.org, subaru.com |
| best subaru dealer near huntington beach, ca |
2 |
no auto results |
bestbuy.com, merriam-webster.com, dictionary.cambridge.org |
| used cars huntington beach, ca |
30+ |
20+ |
carfax.com, autotrader.com, offerup.com |
| subaru service huntington beach, ca |
4 |
7 |
subaru.com, subaruorangecoast.com, subaruorangecoast.com |
| certified pre owned subaru huntington beach, ca |
2 |
no auto results |
certifiedlabs.com, merriam-webster.com, certifiedpayments.net |
| subaru dealer near me huntington beach, ca |
2 |
20+ |
subaru.com, atsubaru.net, faulknersubarueaston.com |
| subaru suv for sale huntington beach, ca |
2 |
20+ |
subaru.com, subaru.com, autotrader.com |
"No auto results": for 3 of these phrasings Bing returned no
automotive page at all - dictionaries, news, a retailer - which is Bing failing to read the query as
local, not a ranking. A signed-in user in Huntington Beach, CA may see a different page; nobody can verify
that from outside. Rows with a number are real positions.
4 · Map pack coverage across the metro
Google Maps queried from a 5x5 grid of points spanning roughly 22 km. Each cell
is this store's position in the local results for a searcher standing there.
1-3 4-10
11-20 not found
|
"subaru dealer"
| 2 |
1 |
2 |
3 |
3 |
| 1 |
1 |
1 |
4 |
3 |
| 1 |
1 |
1 |
1 |
3 |
| 1 |
1 |
3 |
3 |
3 |
| 1 |
1 |
1 |
1 |
2 |
visible at 25/25, top-3 at 24, average 1.8
|
"subaru service"
| 3 |
2 |
2 |
5 |
9 |
| 1 |
1 |
1 |
1 |
3 |
| 1 |
1 |
1 |
1 |
6 |
| 1 |
1 |
1 |
1 |
4 |
| 1 |
1 |
1 |
1 |
3 |
visible at 25/25, top-3 at 21, average 2.1
|
Who holds #1 where this store does not
| Dealership ranked #1 at that point | Cells |
| Ocean Subaru of Fullerton | 2 |
| Ocean Subaru of Fullerton Service | 1 |
| Subaru Orange Coast | 1 |
| Frank's Irvine Subaru Service | 1 |
5 · The stores being recommended instead
| Dealership | Google rating | Reviews | Referring domains |
Backlinks | Broken inbound links |
| Sutherlin Subaru Huntington Beach this store |
4.5 | 725 |
291 | 1568 |
549 |
| Subaru Orange Coast | 4.8 | 1,430 |
148 | 215 |
1 |
| Frank's Irvine Subaru | 4.3 | 1,168 |
430 | 1588 |
1413 |
Review volume is the strongest signal an AI assistant can read about a
dealership, because it is the one it can verify from many sources.
6 · The Google Business Profile
The listing every map result, AI Overview and "near me" answer is built from.
Read directly from Google by listing id, so it is this store and no other.
| Item | Result | Detail |
| Claimed by the business | claimed |
Sutherlin Subaru Huntington Beach |
| Primary category | dealer |
Subaru dealer + Auto repair shop, Car dealer, Car finance and loan company, Car leasing service, Electric motor vehicle dealer, Motor vehicle dealer, Tire shop, Used car dealer, Used truck dealer |
| Opening hours listed | yes |
open 7 days a week |
| Photos | 282 |
logo set, cover set |
| Business description | 746 chars |
At Sutherlin Subaru Huntington Beach, we’re redefining the car buying experience with transparent pricing, exceptional customer service, and a strong commitment to the local community. As a family-owned Subaru dealership... |
| Attributes set (service options, offerings, payments, accessibility) | 20 |
has delivery, has in store shopping, has onsite services, has wheelchair accessible entrance, has wheelchair accessible parking, has wheelchair accessible restroom, has wheelchair accessible seating, has car wash, has oil change, has service repair, sells goods used, welcomes lgbtq ... |
| Questions & answers on the listing | 0 |
nobody has asked, and the store has seeded none - an empty slot the models could otherwise quote |
| Links on the listing | 1 |
menu |
| Rating | 4.5 / 5 |
725 reviews, 79 of them one or two stars |
Review velocity
The newest 40 of 725 reviews, read
directly from the listing. Lifetime totals impress nobody; the last 30 days do.
| Item | Value |
| Reviews in the last 30 days | 29 |
| Reviews in the last 90 days | 40 |
| Newest review | 2 days ago |
| Average rating of the newest 40 | 4.42 |
| Owner replied to | 95% |
| One- and two-star reviews left unanswered | 0 of 5 |
The same store, rated on different sites
Ratings Google showed on the first page for the dealership's name. An assistant
repeats the figure from whichever of these it happens to read.
| Site | Rating | Reviews |
| google.com | 4.5 | 725 |
| carfax.com | 4.7 | 134 |
| facebook.com | 4.1 | 44 |
| kbb.com | 4.8 | 725 |
| cars.com | 4.8 | 591 |
| autotrader.com | 4.9 | 725 |
What reviewers write about
Topics Google extracts from the review text, with the number of reviews behind
each. This is the vocabulary an assistant reuses when it describes the store.
| Topic | Reviews |
| rental car | 28 |
| great deal | 18 |
| professional team | 11 |
| free car washes | 5 |
| clean dealership | 3 |
| new ownership | 3 |
| hybrid car | 2 |
| no hassle | 2 |
| honest sales | 2 |
| respectful salesperson | 2 |
"People also search for" on this listing:
Subaru Parts (4.5, 65); Subaru Orange Coast (4.8, 1428); Ocean Subaru of Fullerton (4.5, 1724); Frank's Irvine Subaru (4.3, 1168).
7 · What Google shows for the dealership's own name
The page a buyer lands on right after an assistant names the store. Query:
"Sutherlin Subaru Huntington Beach". This site ranks
#1.
Google also showed: related searches, knowledge graph.
| # | Domain | What it is | Title |
| 1 | sutherlinsubaruhb.com |
this store |
Sutherlin Subaru Of Huntington Beach – New & Used Cars |
| 2 | yelp.com |
review site |
Sutherlin Subaru Huntington Beach - Car Dealers |
| 4 | dealerrater.com |
review site |
Sutherlin Subaru Huntington Beach |
| 5 | waze.com |
other |
Driving directions to Sutherlin Subaru Huntington Beach ... |
| 6 | instagram.com |
social |
Huntington Beach (@sutherlinsubaruhuntingtonbeach) |
| 7 | surfcityusa.com |
other |
Sutherlin Subaru Huntington Beach |
| 8 | aftermarketmatters.com |
other |
Sutherlin acquires McKenna Subaru, will double service ... |
| 10 | carfax.com |
review site |
Sutherlin Subaru - Dealership Huntington Beach, CA |
| 11 | caredge.com |
review site |
Sutherlin Subaru Huntington Beach Fees, Reviews & ... |
| 12 | facebook.com |
social |
Sutherlin Subaru Huntington Beach |
| 13 | mapquest.com |
maps / directory |
Sutherlin Subaru Huntington Beach |
| 14 | sutherlinsubaru.com |
other |
Sutherlin Subaru: New & Used Subaru Dealer In Kingston, TN |
| 15 | kbb.com |
review site |
Sutherlin Subaru Huntington Beach |
| 16 | capitalone.com |
other |
Sutherlin Subaru of Huntington Beach |
| 17 | mckennasubaru.com |
other |
McKennaSubaru.com |
"People also ask" next to the name:
What happened to McKenna Subaru? · Is Subaru a high-end brand? · Who is the Subaru dealer in Huntington Beach? · Is Subaru a German or Japanese car?
Apple Maps listing on the first page: not seen -
Siri and Apple Intelligence answer from Apple Maps, not Google.
Third-party review pages ranking for the name are what the assistants cite when
the dealer's own site says nothing quotable. They are also where the rating an AI repeats
comes from.
8 · Who built the site, and what runs on it
| Item | Finding | Evidence |
| Platform | DealerOn - DealerOn
(built on Drupal)
high |
dealeron, dlron.us, cdn.dealeron.com, dealeron |
| What that means for access | A vendor-hosted dealer platform. Templates, schema, robots.txt and llms.txt change through the vendor's admin or a support ticket; there is no server access. Most vendors expose a custom-HTML / script slot and let the dealer edit page copy, titles and meta. |
| Hosting | AS54113 Fastly, Inc., San Francisco, US |
199.232.192.247, CNAME www.dealeronsite.com |
| CDN / WAF in front | Fastly |
server: nginx, ASP.NET |
| Homepage weight | 11.5 MB over 266 requests |
150 requests to 43 third-party hosts |
Third-party stack on the homepage
| Category | Found |
| Analytics & pixels | Google Tag Manager, Google Analytics 4, Meta Pixel, Microsoft Clarity, Shift Digital (OEM program), Google Ads / DoubleClick, Call tracking |
| Inventory media & feeds | DealerOn media |
| Video | YouTube, Vimeo |
| Consent & accessibility | OneTrust, Cookiebot, accessiBe |
| Front-end libraries | jQuery, Bootstrap, Font Awesome, Google Fonts, Modernizr, Slick / Swiper slider |
Recognised from script hosts and page source. Every chat widget, digital
retailing tool and pixel is a request a buyer's browser makes before the first car shows.
9 · What the site gives a machine to work with
Measured on sutherlinsubaruhb.com from the homepage (desktop and phone), one inventory search page, one vehicle
page, the service page, up to three city pages and the three public files any crawler may request.
The dealership's site was not crawled - 8 requests in total.
Homepage
| Check | Result | Detail |
| Title names the brand and the city |
both |
Sutherlin Subaru Of Huntington Beach – New & Used Cars |
| AutoDealer / LocalBusiness schema on the homepage |
yes | AutoDealer, PostalAddress, GeoCoordinates, Brand, OpeningHoursSpecification, AutoRepair, AutoBodyShop, WebSite |
| AutoDealer schema completeness |
8 of 9 |
missing: areaServed |
| Phone on the page matches the Google listing |
different |
listing: +1714-861-2000 |
| Review and rating markup on the homepage |
no |
none found |
| FAQ markup - the format AI answers quote most readily |
no | not present on the homepage |
| llms.txt published and well-formed | no |
1643 bytes |
| AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot) |
not restricted |
none of them are named - the default applies |
| Homepage words of indexable copy | 2457 |
title 54 chars, meta description 136 chars |
| Homepage load, one cold desktop run |
516 ms |
TTFB 11 ms, LCP 516 ms, CLS 0.086, 266 requests, 11.5 MB |
| Images on the homepage missing alt text | 1 |
of 105 images |
The homepage on a phone
| Check | Result | Detail |
| Homepage paint on a phone (LCP) |
2472 ms |
Google's bar for LCP is 2,500 ms. TTFB 2 ms, CLS 0.323, 233 requests, 10.7 MB |
| Page fits the screen (no sideways scroll) |
fits |
iPhone viewport, 390 px wide |
| Words of copy served to the phone | 2347 |
desktop served 2457 |
City landing pages
0 "for sale in {city}" style pages linked from the homepage,
0 read. The test is whether they say anything a buyer in that city would
not get from the homepage: same text with the city name swapped is what Google treats as doorway pages.
| Check | Result | Detail |
| Spanish version of the site |
none |
0 Spanish links on the homepage, hreflang none, page lang "en" |
Inventory - the pages an "in stock" answer depends on
| Check | Result | Detail |
| Inventory search page reachable from the homepage |
HTTP 200 |
https://www.sutherlinsubaruhb.com/new-inventory |
| Vehicles listed on that page (links to vehicle pages) |
9 |
Browse New Subaru Cars For Sale In Huntington Beach, CA |
| Inventory page indexable |
indexable |
robots meta: index,follow,noydir,noodp; schema: BreadcrumbList, ListItem, Product, Review, Rating |
| One vehicle page read |
HTTP 200 |
https://www.sutherlinsubaruhb.com/new-Huntington+Beach-2026-Subaru-ASCENT-Touring+7+Passenger-4S4WMAKD8T3400570 |
| Vehicle / Car schema on the vehicle page |
yes |
BuyAction, EngineSpecification, Offer, Organization, Product, UnitPriceSpecification, Vehicle |
| Offer with price and availability |
complete |
price 54048 USD, availability InStock, condition NewCondition |
| VIN, mileage, year, model in the markup |
3 of 4 |
VIN yes, mileage no, year 2026, Subaru ASCENT |
| Vehicle page indexable |
indexable |
robots meta: index,follow,noydir,noodp |
| Vehicle page title | 112 chars |
2026 Subaru ASCENT Touring 7-Passenger Huntington Beach CA | Sutherlin Subaru Huntington Beach 4S4WMAKD8T3400570 |
| Vehicle pages in the XML sitemap |
314 |
489 URLs in sitemap.xml, newest lastmod 2026-09-01 |
| Service page linked from the homepage |
HTTP 200 |
https://www.sutherlinsubaruhb.com/schedule-service; schema: AutoDealer, PostalAddress, GeoCoordinates, Brand |
A buyer asks an assistant "who has one in stock". The assistant can only say so
if it can reach the inventory page, open a vehicle page, and read price and availability
from it in a form it trusts. Each row above is one link in that chain.
10 · With the dealer's own data connected DEMO
Demo data. The numbers in this section are illustrative, for a sample store - not this dealership.
Nothing below was measured for Sutherlin Subaru Huntington Beach. Once the store's Google Analytics, Search
Console, Google Ads and server logs are connected, these blocks show the real figures next to
the check above, last 28 days vs the 28 before.
Google Analytics 4 demo
| Metric | Value | Change |
| Organic sessions | 6,420 | +7% |
| Sessions referred by AI assistants | 184 | +61% |
| from chatgpt.com | 121 | +74% |
| from gemini.google.com | 39 | +30% |
| from perplexity.ai | 24 | +41% |
| Vehicle page views (organic) | 9,870 | +4% |
| Leads: forms + calls + chats (organic) | 212 | +12% |
| Leads from AI-referred sessions | 19 | +90% |
| Lead rate, AI-referred vs all organic | 10.3% vs 3.3% | |
| Top organic landing pages | Sessions | Lead rate |
| / | 2,310 | 3.1% |
| /new-inventory/ | 1,480 | 4.2% |
| /used-inventory/ | 1,120 | 3.9% |
| /service/ | 640 | 2.4% |
| /new/2026-honda-cr-v-hybrid-sport-l-… | 310 | 6.8% |
Search Console demo
| Metric | Value | Change |
| Clicks | 8,910 | +5% |
| Impressions | 402,000 | +11% |
| Average CTR | 2.2% | -0.1 pt |
| Average position | 9.4 | +0.6 |
| Non-brand share of clicks | 38% | +3 pt |
| Vehicle pages indexed | 612 of 655 | |
| Query | Clicks | Impressions | CTR | Position |
| honda dealer irvine | 1,240 | 38,100 | 3.3% | 2.1 |
| norm reeves honda | 1,010 | 6,300 | 16.0% | 1.0 |
| honda cr-v for sale near me | 220 | 24,500 | 0.9% | 8.7 |
| used honda civic irvine | 180 | 9,900 | 1.8% | 5.4 |
| honda service irvine | 160 | 7,200 | 2.2% | 4.9 |
| 2026 honda pilot in stock | 45 | 5,100 | 0.9% | 11.2 |
| Pages seen a lot, clicked rarely | Impressions | CTR | Position | Why |
| /new/honda-cr-v/ | 31,000 | 0.7% | 6.8 | title has no price / stock words |
| /used-inventory/ | 18,400 | 1.1% | 7.9 | generic title, no city |
| /specials/ | 9,200 | 0.8% | 9.3 | expired offers still indexed |
Google Ads demo
| Metric | Value | Change |
| Spend | $14,200 | +2% |
| Clicks | 5,860 | -3% |
| Leads (conversions) | 241 | +6% |
| Cost per lead | $58.9 | -4% |
| Brand campaign share of spend | 22% | |
| Search terms also ranking #1-3 organically | 17 terms, $1,940 | |
| Campaign | Spend | Clicks | Leads | Cost / lead |
| Search - Brand | $3,100 | 2,040 | 96 | $32 |
| Search - New CR-V / Pilot | $5,400 | 1,910 | 78 | $69 |
| Search - Used | $3,200 | 1,220 | 41 | $78 |
| PMax - Inventory | $2,500 | 690 | 26 | $96 |
The line to watch is paid search terms the site already ranks #1-3 for organically:
that spend can move to the terms where it does not.
Server logs: who crawls the site demo
| Crawler | Hits | Vehicle pages fetched | Last visit |
| Googlebot | 41,200 | 612 | 4 h ago |
| Bingbot (feeds ChatGPT search) | 9,800 | 540 | 6 h ago |
| GPTBot | 1,340 | 388 | 1 d ago |
| OAI-SearchBot | 610 | 290 | 3 h ago |
| ClaudeBot | 420 | 150 | 2 d ago |
| PerplexityBot | 380 | 210 | 9 h ago |
| Google-Extended | 0 | 0 | never |
| Crawl problems | Count |
| Vehicle pages returning 404 to bots (sold cars, no redirect) | 94 |
| Bot hits on /search?... parameter URLs | 6,300 |
| Bot hits answered in more than 2 s | 8% |
| AI bots blocked by the WAF (403) | 0 |
Logs are the only place an AI crawler's visit is visible at all - GA4 never sees a
bot. Whether GPTBot fetched the vehicle pages this week is what decides if a "who has one in
stock" answer can name the store.
AI visibility to sold cars, one line demo
| Step | Value |
| Named by AI assistants (this check) | 11 of 18 answers |
| AI-referred sessions (GA4) | 184 |
| Vehicle pages viewed in those sessions | 612 |
| Leads from those sessions | 19 |
| Sold to those leads (CRM match) | 4 |
What connecting takes
| Source | Access |
| Google Analytics 4 | add our Google account as Viewer on the property - 2 minutes |
| Search Console | add the same account as a Full user on the property |
| Google Ads | link the account under our manager account (read-only) |
| Server logs | the platform vendor forwards access logs, or a CDN log export |
| CRM / DMS | lead export with source and sold flag, weekly CSV is enough |
Method: ChatGPT (gpt-5.6-sol), Google Gemini (gemini-3.5-flash)
with live web search, US locale. Google desktop SERP with AI Overview loaded, depth 30. Google Maps
local finder from 25 coordinate points per keyword. Business Profile read by listing id. Backlinks
from a live index. One Chrome render each of the homepage, an inventory page, a vehicle page and
the service page. Nothing here is modelled or scored.